We’ve written before on how to use Facebook to grow your business. But what if you have a product to sell? Facebook can be used quite effectively to sell your product and reach the customers you need. Here are some ideas that can make your product shine on Facebook.

  1. Surround your product with exciting design. With the release of the new Facebook Timeline layout, now more than every it is important for page owners to take time to make smart design choices. Just like brands that are bidding for attention on supermarket shelves, brands on Facebook have to take action to stand out from competition to get noticed. When you sell a product, you want it to be presented in the best way possible. We recommend you to have custom tabs devoted to your most important products or pages specifically target to unique segments your business services.
  2. Use your custom tabs to hold promotions for your products. Contests and other types of giveaways are good ideas to promote your product to the public. Of course one of the most popular promotions is a sale. Custom tabs can be changed and made whenever you feel it’s necessary to have a new sale. You can also bring additional attention to the sale promotions you are running by creating strong calls-to-action using the custom tab images.
  3. Make sure you maintain communication channels with your customers. Facebook’s Timeline puts communication and announcements at the forefront of your business page. Use this communication channel to answer customer queries about your product and engage fans. If someone has a problem with the product, or is looking to find out when it will be delivered, you’ll be there to answer their questions. In this age of social media, it is vitally important that your customers be able to reach out to you as easily as possible.

If used properly, Facebook is the ideal marketing tool for your products. It has the potential to show visitors to your business page that your product is dynamic, exciting, and best of all, easily available.

So get started on showcasing your product today!

About the Author: Irina Kabigting is Pagemodo’s Marketing and Social Media Manager. Get more from Irina on Pagemodo’s Blog and Google+.

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