In one corner, we have search giant Google, an established brand well-known for search marketing and sponsored ads. In the opposite corner, there is the fast up-and–comer Facebook, which has had relatively little time to create a track record in the growing market of display advertising.
Who is your money on?
With projected display ad revenue of $19.4 billion – compared to Google’s $12.5 billion – it seems plenty of people are betting on Facebook. (See infographic below.)
What sets these two contenders apart is their approach. Facebook relies heavily on an ability to allow advertisers to target their market with staggering precision. Google touts their dominance in media-rich ad possibilities.
Which have you tried? What kind of results have you seen?