This week we look at Roxberry Smoothies, a rapidly growing smoothie franchise that utilizes Pagemodo functionality to reach new customers.
Why have we chosen this specific Facebook business page? Roxberry Smoothies is a good example of a company putting branding into action.
How is this Facebook business page using branding?
If we look at Roxberry’s main page we see a video that introduces us to “Mr. Roxberry” who is becoming a kind of character for the chain. It’s a great use of the video feature on Pagemodo and perhaps more importantly, it shows an effort by a growing business to inject humor into its marketing.
New stores take center stage
Roxberry added a custom tab devoted solely to the franchise’s expansion in the state of Utah. This tells the customer that it is a growing company, and more importantly, it shows how conveniently close Roxberry is to potential customers. The creators of this Facebook business page know that important facts about their business need to be shown as clearly as possible, and there’s no better way to do that than through a custom tab.
All in all this is a great example of a Facebook business page, and we wish Roxberry Smoothies good luck in delivering their products to customers everywhere!