It’s time to discuss the Facebook Fan Page of the Week! This week’s Facebook fan page is a British-based coupon and voucher business called OffersOn.
This company’s custom Welcome tab makes great use of color. We see a lot of branding across OffersOn’s custom tab that makes for a very well designed and sophisticated Facebook business page. Remember, your Welcome tab is the very first impression that you can create for a visitor. Having a clear call to action and still being informative on the tab is key.
Did you notice what the main call to action is on their Welcome tab? They want visitors to “like” them. Secondarily, their message is about them and what they do and, more importantly, what they can do for their visitors—hey, everyone likes a giveaway (especially giving away cool stuff like iPads, iPods, etc.) When you build out your own Welcome tab, make sure that your call to action is clear and that you are telling first time visitors who you are and what you do.
Remember, once a user “likes” you, the default page they will see from now on will be the Wall, not the Welcome page. So, make your Welcome page unforgettable.