Small business owners, entrepreneurs, and agencies alike are constantly searching for the best tools to assist them in making their day-to-day tasks more manageable.

That’s why about a year ago Facebook introduced a tool to do just that; help businesses better manage their Facebook presence with Facebook Business Manager.

If this is your first time hearing about Business Manager, read on to get introduced, see if the tool is right for your business, and decide if the features will meet your social media managing needs.

What is Facebook Business Manager?

Business Manager is a tool for business and agencies to better manage their Facebook Pages, ad accounts, and apps in one place. In a centralized dashboard, you will be able to see a snapshot performance of your ad accounts and all of the Pages you are managing.

Facebook Help - Business Manager Screenshot

What are Business Manager’s key features?

  • One Centralized Dashboard
    With all of your Pages, ad accounts, and apps in one location, Business Manager is a great “home base” to keep up in your browser when you may need to bounce between profiles to see the results of your posts.
  • Better Permission Controls
    If you are an agency, or have ever outsourced to an agency, you know how important it is to assign specific permissions to individual employees or clients within a program. It keeps everyone focused, organized, and helps with function.
    Facebook Business Manager gives a clear and easy way to assign roles to individuals on your team. In which case, as an Admin you will have better control of who is managing which account, and the authorization they have to make changes to campaigns or posts.
  • No More Friend Requests
    Before Business Manager, Page Admins would need to be Friends on Facebook with clients, employees, interns, or whoever needed access to their Facebook Pages; in order to give them permission to control any aspect of Facebook Business Pages. This made businesses uncomfortable since many individuals like to keep personal and work life separate.
    Therefore, with the introduction of Facebook Business Manager, all it takes is an official email invitation to the colleague needing Page access to grant them access to their respective Facebook Page.
  • Change Personal vs. Work Email Notifications
    The email invitation should be sent to the email address you wish to have linked to your Facebook Business Page account. Facebook acknowledges the email you have invited as the point of contact for any notifications for that Page.
    In other words, if you want to receive notifications about the Business Page to your business email versus your personal email address, the invitation should be sent to your business email address.

One thing to note: you should be aware that some functionality will be lost when switching to Facebook Business Manager. For example, you would be unable to toggle between Page accounts the old-fashioned way (using the top-right dropdown from your personal account). Instead, you will be required to access any Pages from the Business Manager dashboard.

Facebook - Personal Screenshot

This loss of functionality is especially prevalent when you are on your mobile device. Unless you use the Ads Manager app, you have little to no functionality to work as your business on mobile. Meaning there isn’t a way to like, comment, or share on behalf of your Page on your mobile device without (hopefully) a forthcoming Business Manager app from Facebook.

And while you are able to separate personal from business in regards to the way you receive notifications about your Business Page, you should know that technically Facebook still needs to connect to a personal Facebook account for you to have any access to Pages.

Who should use Business Manager?

You should use Business Manager to manage your company’s presence on Facebook if you have multiple ad accounts, have more than 3 Pages, have multiple people who work on your Facebook presence, or if you work with an agency.

Facebook

When thinking about whether Facebook Business Manager is right for you, be sure to consider the who (a company with multiple team members managing multiple accounts) and the why (to have better control between personal and business social media matters) of switching, then decide if it makes sense for how you manage your social media marketing.

Should you switch to Facebook Business Manager?

As with any advanced tool, Facebook Business Manager can be a great addition to your workflow if you are the intended user. As we laid out above, there are lots of advantages to switching over to this management platform. However, if you are a small business owner with just one ad account or one page, do make sure that the increased complexity is going to be a help and not a hindrance to your social media marketing strategy.

If you’re still not sure, feel free to ask us any of your lingering questions in the comments!

About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.

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