We have previously broken down the steps for creating successful Facebook Ads, but we found this infographic provided by Premium IT Solutions extremely helpful in understanding the process even further.
It all starts with understanding your customer.
How well do you know your customer? Be sure to examine ALL of the Facebook demographics at your disposal before you determine who to target your ads to:
1. Target Location
Where is your ideal customer located? Do you only sell your services to certain locations?
2. Age and Gender
Are your customers typically 18-30 and female? The more specific you are in your targeting, the more specific your individual ads can be. Remember you can design for your audience.
3. Relationship – Interested In
This is a great demographic to tailor for certain industries. For example, if you are in the wedding industry it is appropriate to target your advertising towards those who have indicated they are engaged.
4. Education Level
If you are trying to advertise educational products or services, this demographic could be the perfect filter for your advertisements.
You can target users by their employers, job titles, and industries.
6. Ethnic Affinity – Generation
Here you can target parents who have children in a specific age bracket.
2016 is a year where this could be very important demographic to mark in your campaigns (depending on what they are, of course).
8. Life Events
Will your product or service help those celebrating a new job, a new move, an anniversary, or an upcoming birthday? The more you know these details about your customers the better you can tailor the campaigns to their lives in real-time.
9. Language, Interests, and Behaviors
These last 3 options provide you with more ways to reach the appropriate audience.
All of these ways to narrow your reach to your ideal customer are great, but just remember you don’t want to narrow it down so much that your ad won’t reach a wide, yet relevant, audience.
Learn more in the infographic below:
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.