You have taken the time to create a Facebook Timeline page for your small business, choosing the best photos for your profile and cover pictures and thoroughly providing useful and interesting information in the About section. You customized your tabs and created a historical timeline of your small business throughout the years. You have attracted the customers of your small business to “Like” your page and built a following on your Facebook presence. You now be asking yourself, “So, now what?” The answer is quite simple: you need to engage and interact with your “Likers” so they will keep coming back to your Timeline page, solidifying it as a vital marketing tool for your small business.
Here are a few simple tips for bringing those coveted eyeballs coming back again and again to your small business Facebook Timeline page. Experiment with these tactics and determine which ones work best for your small business.
Find your voice. Create a specific voice for the posts on your Facebook Timeline page. Decide if you want your messages to sound very professional, be filled with whimsical personality, or something in between. You want your audience to know what to expect each time they visit and develop a relationship with that voice. The best practice for accomplishing this is to assign the task of updating your small business Facebook Timeline page to a single person.
Welcoming words. Make your audience feel as if you are addressing them directly. This can be done by using words like “you” and “yours,” which will create a sense of ownership and community on the Timeline posts.
Schedule your posts. It is of vital importance that you post on a consistently regular basis. That is a surefire tactic for developing regular visits to your Facebook Timeline. A good rule of thumb to follow is to post 2-3 times a day. Random and sporadic posts can be frustrating and off-putting, which can be a dagger to the heart of your community-building efforts.
Timing. Now that you have established that you will post regularly, might we suggest some times of the day to target for posting. Think about the ideal times during which your potential customers could be online. Is it before the work day starts, around noon when people may be surfing while having lunch at their desk, and/or late afternoon/early evening when they will be getting home?
Start a conversation. Initiate a conversation with the visitors to your small business Facebook Timeline page by posing a question and fielding answers to it. This is a great tool for building a sense of community and making your visitors feel like a part of the whole Timeline experience.
Information center. Use your Facebook Timeline page as a hub of information. Any news and information pertaining to your small business should be presented here. Think of it as a one-stop shop for learning everything your visitors need to know.
Giveaways and discounts. Timeline is a great place to announce contests, sales and coupons. Who doesn’t love free stuff and discounts. Your visitors will love this and will keep coming back for more steals and deals. You can also try testing Facebook offers feature.
Industry information. You do not always have to post information on your fan page that is strictly pertaining to your small business. Feel free to share news and content that pertains to your industry as a whole. Educate your audience about things that affect this great small business they are following. Or at times, it is okay to post items that can help to showcase your personality, to help potential customers get to know you better.
Ask for recommendations. Lastly, don’t be afraid to directly ask your audience what it is they want to see more (or less) of on your Facebook Timeline page. You might get some outlandish ideas, but some pretty good ones, as well. The important thing is that you will be engaging the audience and making them feel like an important cog to the marketing machine for your small business.
Do you have any other tips that can help small business owners improve engagement on their fan page? Post below for all to see.