One of the hardest things to come to grips with when you are getting started in marketing is just how many times and in how many ways you’ll have to repeat your message in order for it to be heard, seen, and shared. Not only does every member of your audience consume information in a different way, you also have to compete for their attention with numerous other marketers. This is especially true when it comes to content that you put out on social media.
The constant updates to Facebook’s ranking algorithms make it especially hard to get your message seen, even by those users who have liked your page and volunteered to see your posts. With this in mind, it can be hard not to be discouraged. But don’t worry – there are still plenty of chances to make social media marketing work for you; all you need is a good plan. One strategy that can prove very successful is a multi-channel approach. By sharing the same (or similar) content across multiple profiles at once, you can not only save time, but also increase the chances of your audience engaging with your message.
Users of Pagemodo’s Post Designer tool have been taking advantage of this strategy for some time now, using our system to post and schedule content to go out across the platforms they use every day. Here are just a few examples:
Brickhouse Cardio Club
This fitness studio in Pennsylvania uses Post Designer to let followers know about upcoming events like Boot Camp sessions and Zumba classes.
Insanity at 5pm Boot Camp at 5:30pm Zumba at 6pm It’s all $6/class! See ya soon. pic.twitter.com/nD87VnuEY7
— Prudence Smith (@PrudenceSmith79) September 16, 2014
Based in the UK, organization specialists Allyson and Zoe not only share details about their business, they also do some fun content marketing with post images that appeal to their customer base.
— Allyson and Zoe (@Declutterdivas) September 16, 2014
Metrolina Real Estate Investors Association
This North Carolina real estate association hosts educational workshops around Charlotte, and uses both Twitter and Facebook to get the word out to busy professionals.
This meeting will be held at the Hilton Executive Park – 5624 Westpark Drive, Charlotte, NC. 28217. Be There! pic.twitter.com/bQqo2qjMIG
— Metrolina REIA (@REIAInvestor) September 16, 2014
Sometimes an effective marketing strategy is not about creating different message for different people – it’s about getting a singular message out to your audience everywhere they’re likely to run across it.