We’ve recently discussed how branding is important for your business on Facebook. Now we’re going to talk about Facebook business page strategies to actually build your brand. Remember, branding sets you apart from the pack and helps to make your business memorable to customers. Customers are far more likely to buy a branded product or service than a generic one and will often pay a premium price to do so.
How do you define a brand?
First, you need to give your customers something to focus on in terms of branding. It should be a symbol and it should be on every one of your custom tabs for your custom Facebook business page. This image needs to be something special; it needs to be a logo. When people think of your business, this image will be the first thing that comes to mind. Once you’ve chosen this image, make sure you put it everywhere.
When you choose your logo or key image, remember, it is the face of your business and your Facebook business page. Take the time to make sure it is designed properly. Pagemodo has been built to make the most of customer images, and as soon as your logo is complete, you can easily place it in prominent positions across all of your custom tabs.
Second, you need to develop a theme. What do I mean by theme? More than a logo, a theme will permeate every facet of your business’s online presence. A theme can consist of a color scheme, a certain font, and perhaps a tone of writing. Whatever you do, remember, a theme is all about consistency. It is the design foundation of your business, and it’s important that it finds its way across everything your business produces.
Can brands attract customers?
Branding can be an extremely complex topic. It’s a challenge because it can be very vague at times because brands are difficult to quantify. Brands speak to something innate within ourselves. Your potential customers want to own the right product, choose the right service or feel like they are part of a community. Having a popular brand speaks to that instinct within all customers. So reach out to your customers’ feelings and make your brand a reality!