We’ve touched on the importance of your brand, and identified the key components to creating one that is memorable, but today we’re going to hone in on brand imagery. Think of brand imagery as the frosting to your cake; it lures people with its outward appearance and enhances the flavor profile of the cake. A red velvet cupcake is great, but a red velvet cupcake with cream cheese frosting is infinitely better. Get the gist?
Your brand imagery should show the personality of your brand to its audience. When a company has strong brand imagery, you can identify its ads or promotions instantaneously. Coca Cola, Target, Google, and Apple were the first companies that came to mind when I brainstormed this topic. Each has a distinct look, feel, and message to its imagery, and I never hesitate to associate their names with their product promotions because it is so obvious.