Red cupcake with sprinkles and sparkler

We’ve touched on the importance of your brand, and identified the key components to creating one that is memorable, but today we’re going to hone in on brand imagery. Think of brand imagery as the frosting to your cake; it lures people with its outward appearance and enhances the flavor profile of the cake. A red velvet cupcake is great, but a red velvet cupcake with cream cheese frosting is infinitely better. Get the gist?

Your brand imagery should show the personality of your brand to its audience. When a company has strong brand imagery, you can identify its ads or promotions instantaneously. Coca Cola, Target, Google, and Apple were the first companies that came to mind when I brainstormed this topic. Each has a distinct look, feel, and message to its imagery, and I never hesitate to associate their names with their product promotions because it is so obvious. read more

Image of Pin tack with red background

Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previously off-limits.

According to a Pinterest internal study, “Promoted Pins have a major impact on brand metrics. People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to purchase intent.” read more

Basketball and tournament bracket

We’re in the thick of March Madness and everywhere we look there are updates, commentary, stats, and advertisements about the upcoming games, Cinderella stories, and unexpected upsets from last night. The NCAA men’s basketball tournament is madness and we love it! For nearly 80 years, the NCAA has built on the excitement, unpredictability, and intensity of this month-long event. With an ever-increasing audience, the tournament commands serious market share of televised and streamed channel distribution, and dominates across all social media platforms. People simply cannot get enough of it – even if they have no team affiliation or general interest in basketball during the other 11 months of the year. read more

From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time.

No matter how convinced a small business owner may be of the value of real-time marketing, however, there will always be those that say “that’s great for some businesses, but my industry is just not exciting enough for my videos to go viral.”

Au contraire. No industry is too boring to create exciting, engaging, delightful content; some will just require a little more creativity. read more

Marketing has undergone many changes over the years, moving from billboards and brochures to websites, email, and social media. As technology has made it easier to connect with a large number of customers at minimal cost, some of the efforts that once worked are no longer effective. An email blast to thousands of random potential customers might have worked 20 years ago, but today’s savvy consumers know how to quickly scroll through an inbox and find items of interest.

In recent years, personalization has become the preferred method of reaching customers. Whether through ad retargeting, emails, or customized delivery of certain website elements, businesses are feeling more pressured than ever to find a way to individualize their customer interactions. read more

wedding hashtag cover

When we talk about social media, a discussion around hashtags is never too far behind. We’ve talked about hashtag etiquette, the best ways to share your hashtag, and great hashtag campaigns on social.

But today, we thought we would get back to the basics and talk about what makes a great hashtag. And while there are plenty of brands and companies to choose from to gather great advice for small businesses about hashtags, we thought we would shake it up a bit and look to an industry that has a lot of social media hashtag experience: the wedding industry. read more

Small Business Toolkit

When looking to improve business operations in 2016, the vast amount of small business tools available to you can be overwhelming.

That’s why we took it upon ourselves to create your Small Business Toolkit for 2016 which will advise you to the tools perfect for everything from accounting and human resources to email and social media marketing.

Let’s dive in!

File Sharing and Storage
Google Drive
This cloud-based file storage system is a great way to share work across teams. You’re not limited to just Google Docs either; you have the ability to share presentations, spreadsheets, and more. The best part is that multiple people can work on the same file at once. read more

Constant Contact 2016 Social Media Image Guide Cover Image

There’s no doubt that we are big believers in visual content. We have shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan.

But to ensure that your designs are REALLY ready for posting, we have found this infographic from Constant Contact breaking down each social media platform’s standards on image uploads.

Save the graphic below to ensure every one of your social posts are pixel perfect!

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter. read more

social media events

Social media can significantly boost the numbers of a business event. But, if you’re confused as to how to pull that off, you’re not alone. Here’s what you need to know to make social media work for you.

Use Events to Become a Thought Leader
Events are a natural marketing channel. Even though you might think that events are primarily about “getting the word out,” you can also use them as a way to sell not just your brand but your products and services as well.

Use your office, or a rented space, to host a variety of different types of events like speaker series, workshops, panels and discussions, networking events, and conferences. read more

9 Types of Twitter Ads

On Tuesday, January 5th, Twitter announced a new ad format in their advertising suite called Conversational Ads. In short, these new ads will make it easier for consumers to engage with your brand and spread your campaign message.

This is an exciting addition to Twitter Advertising, but if you are new to the social media advertising world, you may not know all of your Twitter ad options.

Things to Know:

  • Over the last year Twitter has struggled with a slowing user growth rate.
  • So they have doubled down on their Twitter advertising efforts, and it has paid off. Twitter ads are more than twice as likely as organic tweets to convert users, and paid ads generate leads at one-third the cost of other marketing channels.
  • There are three high-level ways to price and promote your tweets.

Promoted Tweets: Similar to a Boosted Post on Facebook, where you add a few dollars behind a favorite piece of content to get more eyes on your tweet.
Promoted Accounts: Includes a short description about why someone should follow your account and provides an easy button to “Follow” you within the tweet.
Promoted Trends: Sends your hashtag to the top of the trending hashtag list in certain locations. This is probably one of the most expensive options and will only be provided as an option if it fits within the monthly budget you shared with Twitter. read more

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