On Tuesday, Facebook received approval for a patent they have been trying to secure since 2012! Usually this would be marked as a joyous occasion, but since the news leaked out about the contents of this patent…there has been a bit of an uproar.

But before you form your own opinion or start defriending everyone, know these four things about Facebook’s new patent:

1. The patent will help filter inappropriate or spam emails and any disrespectful content from being approved to your timeline. In the digital age where everything becomes a meme, and Internet trolls roam the net, this is a welcomed improvement to Facebook. I would be curious if the filtering would also apply to Facebook Business Pages to help marketers and customer support staffs weed out spam posts and be able to focus their attention on concerned customers. read more

If you’ve been keeping an eye on Twitter this summer, you might have noticed that the microblogging platform has been doubling down on video. By adding features and announcing new policies over the last few months, Twitter has signaled in no uncertain terms that they see video as the next big thing for the platform. Is it the next big thing for your business? Let’s take a look at what’s been added this summer.

1. Twitter adds auto-play video
Back in June 2015, Twitter announced an update that would make it so that native videos, Vines, and gifs would play automatically as users scrolled through their feeds. Note that this does not apply to YouTube videos – only those uploaded natively through the Twitter app. Twitter also made it clear that auto-play would apply to Twitter’s video ads as well. More about Twitter auto-play here. read more

Pagemodo 10 Facebook Trends of 2015

By now we are accustomed to updates and changes from our favorite social media platform to loathe and love: Facebook.

Just this month we learned about yet another News Feed update, which led us to research ALL the changes the social media giant has gone through in 2015. Turns out that many of the statistics we learned are part of larger trends that can mean a lot to you and your business.

To digest all this information, we put together a comprehensive infographic that you can save, share, and use to strategize your social media plan for the rest of the year. read more

Facebook News Feed Update

On July 9th, Facebook once again made an update to our hero and arch nemesis, the News Feed.

This time instead of automatically rolling out the changes to everyone’s Feed, Facebook has turned the controls over to the people by allowing users to be able to choose the hierarchy of the posts they see when they reach the platform.

Back in April we saw some algorithm changes that weren’t so great for businesses using the social platform, but we think there may be some good in the newest update.

Up to this point, Facebook used a page’s ranking to order the posts and stories you see in your Feed. They based this ranking on who you interact with, what kinds of content you tend to like, and what you normally comment on. read more

pagemodo_social_media_manager_app

Attention social media managers: scheduling your social media posts just got even easier. Today, you can visit the App Store and download the free Pagemodo social media manager app!

If you’re currently a Pagemodo Posts user, then you already know all the cool features this app will offer. But, if you are new to the crew, here’s what you can expect…

Post to Facebook, Twitter, and/or LinkedIn
From either your iPhone or iPad you will be able to find, schedule, and share content on the go. With a simple Facebook sign-in you can connect your personal and business accounts to Pagemodo in order to maintain your social presence away from the desk. read more

Happy Social Media Day everybody! ICYMI, June 30th is the global annual celebration of all things social known as Social Media Day. The day was declared back in 2010 by Mashable, and is celebrated in hundreds of locales around the world. The official purpose is to “celebrate the way social media has changed our world – big and small.”

So, what should you do on this hallowed day of social celebration? Here are 5 ideas:

1. Join the conversation about social, on social
There will be LOTS of activity today around the official #SMDay hashtag, so make sure you follow it throughout the day and add your own insights and tips. It’s a great way to find new experts to follow, and make great connections in the social media and marketing world. read more

On Tuesday this week, Twitter announced that it will now offer a “more seamless video experience” on the network by rolling out autoplay videos.

Mirroring a move made by Facebook back in 2013, Twitter will now show native videos, Vines, and GIFs in users’ feeds. This marks a big change to the Twitter experience for users, and an important change for brands that use Twitter to reach that audience. As such, this update is generating a lot of articles and analysis around the Web. To save you from having to read all of that right away, here are 7 things we think you need to know about Twitter autoplay videos: read more

Most social media marketers know that video is on the rise. Whether through explicit research data, or a vague sense gleaned from scrolling one’s own News Feed, it’s no secret that video is having a bit of a moment.

While the ballooning importance of video is not exclusive to Facebook, the social network is certainly a major contributor to it. In January 2015, Facebook reported 3 billion video views per day on the platform.

Which is why if your current video strategy focuses exclusively on YouTube, it might be time to regroup. This topic was even addressed in the keynote speech at this year’s Social Media Marketing World, where Michael Stelzner of Social Media Examiner told the audience, read more

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