We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals. read more

1, 2, 3 hands

As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year.

Social Media Examiner put together an easy-to-read Social Media Marketing Industry Report for 2015 that had a few interesting insights which may help in determining your 2016 strategy:

1. Currently, about 64% of marketers are using social media for six hours or more weekly. Tweet this stat

By spending as little as six hours per week on social, more than 66% of those marketers are seeing lead generation benefits with social media. Though, to reach these goals marketers often rely on the help of social media management tools. 87% of marketers reported they don’t know which social media management tools are best to use. If you feel you fall in this group, check out these social media tools to add to your toolkit! read more

Pope on Snapchat

Across the world, Pope Francis has known to be a very progressive Pope – he even has his own Twitter account (@Pontifex). Therefore, when he announced his visit to the U.S. this year, the internet was ready.

Since our offices reside in the Washington, D.C. area (the first stop of Pope Francis’ three-city tour), we thought we would collect our top five favorite social moments captured during his visit to the nation’s capital.

Enjoy!

1. Twitter Created Special Emojis
While on Twitter this week, you have the opportunity to share emojis created JUST for the Pope’s visit. All you have to do is include any of the four hashtags associated with his visit, and Twitter will automatically add the emoji to the end of the hashtag. Click on the hashtags to see the excitement! read more

Two days ago, Mark Zuckerberg hosted a long-awaited Q&A session that had the social network founder front and center answering the community’s questions. The event was promoted on Zuckerberg’s own Facebook Page (using the new LIVE feature for public figure Pages), its own Event Page, and through a form that anyone could use to submit their questions for Zuckerberg to answer.

Many important questions were answered in the hour townhall including topics such as augmented reality, artificial intelligence, and ways to better connect people across the world. However, none of these topics made waves like the announcement of the ‘Dislike’ button. read more

If you’ve ever complained that you’re just not sure all your social media efforts are making a difference for your bottom line, maybe it’s time to test something a bit more concrete. Twitter’s Buy Button, which began rolling out as a test around this time last year, is now being made available to everyone in the US through Twitter’s partnership with Stripe.

Can I get a little background please?

Twitter teamed up with a number of partners last year to test the market’s appetite for buying things directly through their Twitter feed. After trying it out with a limited number of brands the results must have been good, because as Mashable reports, any brand can now offer an in-app buying experience from Twitter, powered by Stripe’s new Relay API. For the tech un-savvy, the concept of Relay might be a little confusing, but Stripe sums it up as: read more

Social Media Explosion

It seems like there is a new social media feature to master every day, and we understand that sometimes it feels like it is hard to keep up.

Therefore, we did a quick round-up of the most significant recent changes, on the biggest platforms, so you are aware of the current features and can determine which you should adopt for your own social strategy.

Let’s dive in…

Instagram
This photo platform has released two big updates in just the last week! After yesterday, Instagram now…

1. Supports landscape and portrait formats as uploads.
If you have dabbled in apps like InstaFit or Blur Box, then you are well aware of the frustrations that come with trying to get photos you have taken on your phone to be the perfect square for Instagram. Luckily, the network saw others were profiting by this oversight, and decided to take action. However, I’m most excited they have also integrated their app, Layout into the interface so I can make collages of my photos within Instagram. It’s a stellar update! read more

Social Media Customer Service

Social media has become an integral part of any business. With 65% of adults on a social networking site, the channel is more important now than ever before. Within seconds, a business can spread the word about a new product or launch a marketing campaign to the world.

However, social media has also given your consumers a very loud voice.

All businesses should embrace social media support as a way to build new relationships with customers. Providing access to immediate updates for a product or brand can be crucial to a company’s growth since they can use this new voice to become a trusted company within their community. read more

The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

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Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update! read more

Twitter Mail Vector

Yesterday you may have read from the Twitter Blog that the social network lifted its character limit from private messages. The company commented on the change as follows,

Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months. Today’s change is another big step towards making the private side of Twitter even more powerful and fun. read more

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