Reviews are a double-edged sword for businesses. They increase search engine visibility and give customers a way to learn more about a store or restaurant before visiting. In recent years, local businesses in particular have become extremely susceptible to online reviews as customers rely on online research more than ever. If you own a business, positive online reviews can make the difference between a customer choosing to buy from you or a competitor.
Unfortunately, even the most customer-focused business will eventually get a bad review. Whether the comments have merit or not, the results can follow a business for years. Even if the reviews are posted on Facebook or Twitter instead of a more traditional review site like Yelp, the words can haunt a business through search results. Here are a few tips to recover from those negative reviews and reclaim your reputation.