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Instagram has done it again! Earlier this year they launched an algorithm that placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as legitimate and in-demand advertising business platform. Regardless if you’re a micro business or a business Goliath, the need and opportunity within Instagram is significant:

“According to Instagram, about half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.” read more

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In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is finally open to the public, it’s a huge feat. Yet keeping the momentum going and growing your business takes another level of focus and strategy. For small businesses, your funds are precious, so making the most of your free or limited-cost options is essential. Enter social media. Social media of all kinds should be your best friend. There are platforms for all industries and it is free marketing and PR for your business. You can become a social media ninja and watch your business boom from a few tactical moves. read more

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With Memorial Day weekend behind us, summer is right around the corner! This means sun, sand, and lots of travel are on the horizon and vacation days are populating your calendar. For a small business, time away from the office needs to be handled carefully, whether you’re a team of one or have a handful of employees. You know that just because you are on vacation doesn’t mean your business can put up an out of office message and pause your business and social media activity.

To best position your business to thrive while you’re enjoying your well-deserved time off, consider these tips for managing your social presence. read more

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We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful. read more

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Pinterest recently opened its Promoted Pins platform to small businesses, meaning that small businesses can now target and segment their ads at a much deeper level. Small businesses can now collect data and audience insights that were previously off-limits.

According to a Pinterest internal study, “Promoted Pins have a major impact on brand metrics. People who saw Promote Pins have seen double digit lifts across several brand objectives from awareness, to favorability, to purchase intent.” read more

It’s time once again for that most anticipated event among social media marketers of all stripes: Social Media Marketing World! Thousands of marketers from dozens of countries all over the world will descend on San Diego next week, bringing with them wit, wisdom, and lots and lots of tweets!

Whether or not you snagged a ticket to the events taking place April 17th-19th, you can be the beneficiary of all the social media savvy flying around by following the action on social media.

Last year, the event’s official hashtag saw hundreds of thousands of tweets, and this year is sure to be no different. Make sure to follow #SMMW16 to learn, laugh, and retweet. read more

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We all know and love YouTube for its enormous collection of videos ranging from hilarious to poignant to downright astounding. Undiscovered talent, vloggers, and hosts of other talented people and groups have built cult-like followings on YouTube and have millions of subscribers. Their viewers return day after day to watch the latest videos and share their thoughts in the comment sections.

These individuals are not the only ones who have capitalized on YouTube’s power as a marketing platform. “YouTube is used by 55% of B2B marketers, and 55% of B2C social media marketers who participated” according to the 2015 Social Media Marketing Industry Report. If you thought YouTube wasn’t for your small business, this study shows it is a responsive platform to different businesses and industries. read more

Most people know by now that in order to be successful, a small business must at least dip a toe into digital marketing. But knowing that it needs to be done does not – unfortunately – correlate to knowing how to do it!

Luckily, there’s a specific organization that recognizes that struggle: Do It Digital UK. The organization describes itself as:

“…an independent, not-for-profit campaign that looks to highlight resources around the UK, online and off, that can help small businesses take the next step in digital, what ever their current level of skill and engagement may be.” read more

Businesses often go through periods of plateau while they build credibility and become leading authorities in their industries. Watching your company’s web traffic stagnate can be deflating, but there are ways to get your business out of this phase and improve momentum.  By actively managing your social media presence and interactions, you can leverage your current follower base to drive new users to your social media platforms and ultimately your website.

Check out our 7 recommendations for cultivating more social media followers: read more

No matter the size of the business or the industry, we consistently hear that people want to do social media, but they just can’t justify putting the resources toward it. Be it an investment of time or money, people just don’t understand how to think about the return they’ll see.

We’ve talked before about how to figure out the ROI (return on investment) of social media before, but today we wanted to highlight one specific benefit that many people don’t consider: market research. If you think about social media as a part of your market research strategy, all of a sudden the investment seems much easier to justify! read more


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