As a local business in the current age, it’s easy to feel like you’re at a disadvantage in online marketing. National or even international businesses with decades of history and million-dollar budgets can easily funnel money into a digital marketing campaign, dominating the search engine results pages (SERPs) of Google and other platforms, and sharply increasing visibility on social media.
However, local businesses actually have a few advantages against their national-scale counterparts. Local businesses can focus their efforts on key geographic areas, both in search engine optimization (SEO) and social media marketing, to boost relevance and remain competitive. As Dial My Calls explains, “by narrowing the target you are actually broadening your chances of becoming visible to consumers who will actually use your services or buy your products.”