Social media is great, right? It’s a chance to build community, to prospect to new customers, and to create buzz about new things that you’re doing.
But social media holds pitfalls and can be rocky terrain for many small businesses. The wrong post, the wrong photo, and a company can quickly gain an unwanted reputation. And a digital footprint? That’s forever: it never goes away.
And blunders are going to happen. Someone is going to perceive a post in the wrong way. The question is, when one happens, what can you do to fix it?