Eight keys on blue background

If you invest in setting up a booth at an event, you want turn as many visitors as possible into leads. You need their data, but you don’t want to bore visitors to sleep with an endless survey. Right? Behold: There’s an alternative! Imagine setting up an interactive contest. One that doesn’t feel like a survey at all.  Yet it collects all your data and gets amazingly high completion rates (80% and more!).

If that’s what you want, this checklist will prove extremely useful. You’re going to learn how you can easily collect data and double your amount of leads, all in just seven steps.

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Website design vector

2017 is in full swing – is it time to redesign your website? We’re not saying you should go for a total rebranding, but it may be wise to refresh your page and get it on trend for the new year. You’ll attract fresh readers and catch old readers’ attention by breaking from the norm. Updating your site design is also a great way to boost business during the first quarter of the year, which typically sees a drop in sales.

If you’re ready to bring a fresh look to your page, consider adopting some of these top 2017 trends. Not only will they give your site a visual boost, they’ll set you ahead of the competition in terms of content and strategy.

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Lightbulb vector

There are many people who believe that creativity and productivity do not mix. After all, we think of creative people as free-spirited and productivity as something dull, consistent, and stodgy. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done, you can enjoy a high rate of productivity with creative end results that work. The strategies that we swear by:

Get organized

It may feel counterintuitive to carefully plan your creative output. However, strong organization early on makes for better developed ideas.

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Monetize blog vector

If you’re smart about it, a blog can be more than just a marketing tool. A strategically designed blog can be a monetizable asset that pushes your business forward. Sounds good, right? Well, it requires a concerted effort on all fronts.

First off, you have to start with a specific idea. As entrepreneur Neil Patel says, “When it comes to creating a money-making blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.”

In order to have any possibility of monetizing a blog, you have to focus on designing and developing a blog that’s quick, engaging, and specifically targets your desired audience. Nail these aspects and there’s no limit to your potential.

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festive wrapped present

The holidays are a great reason to connect with your customers and show them a the personal side of your small business. Of course, every business is promoting sales, discounts, and limited-time offers, but there are softer ways to engage your clients without asking them to make a purchase. Blogging is a prime way to provide timely, valuable content to your readers that speak to the holiday season and keep them coming back for more helpful tips and material.

If you’re wondering how to position your blog for increased traffic and subtly generate sales, this is the article for you! Try these four tips to successfully blog for business during the holidays.

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Vector of content concept

Content writing has proven to be one of the most lucrative forms of digital marketing out there. It’s great for generating leads, building relationships with customers, spreading brand awareness, and providing value for consumers. But having a blog just for the sake of having one isn’t good enough. Successful blogs are compelling, interesting, and exciting to read.

Not all business blogs fit that description, though. Some blogs are not only poorly written, but the topics just aren’t that interesting. Before you know it, your readers can lose interest. They may have initially subscribed to your blog, but they’ll stop tuning in after a while and let your content fall by the wayside.

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Blog writing concept

Do you ever wonder how certain writers and marketers are able to consistently produce content that gets shared and clicked? Well, it has very little to do with their writing abilities and everything to do with the presentation of their content. Specifically, it has a lot to do with their headlines.

How to Write Headlines That Get Shared
You spend an hour brainstorming a topic. Then you send the topic over to your writer and it takes her a couple of hours to gather sources and turn it into a rough draft. She sends it back over, you review it, pass it along to the copyeditor, and you’re just about ready to publish. Oh yeah, we need a headline, you realize. So, you take all of 30 seconds and paste a headline into the article.

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Mobile Marketing icons

Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting. These devices have become an integral piece of people’s lives. In fact, according to a Facebook study,

73% of people always have their mobile device with them.”

This is a clear indication that mobile usage is booming and shows no indication of slowing down.

For small businesses, integrating mobile marketing into their business strategy is necessary. Without mobile assimilation, businesses of any size are more likely to fail because they’re missing the majority of their target markets. This doesn’t mean you have to turn your marketing plan upside down or find additional resources (i.e. money) to support these tactics.

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Business icons

Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The concepts behind social platforms have begun slowly seeping into the business environment, powering the collaboration tools many businesses now use.

But collaboration software isn’t the only way social networking has changed the business environment. Through monitoring the way people interact on social media, businesses can actually learn how people enjoy interacting today. Here are several ways social media has transformed the way businesses operate.

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Content is king vector

As Bill Gates famously said in 1996, “Content is King” and the sentiment still rings true today twenty years later. His quote continues to resonate because business is no longer about advertising strategy; it’s about how informative a business is to its audience. Content influences a business’s authority and reputation in the marketplace. It takes strategy, research, and time to compile valuable content for your audiences.

When you craft a great piece, such as a blog post, get the most mileage out of your original thoughts by repurposing it in multiple ways. It is a seamless way to break your information into bite-sized pieces that can cover a broad range of outlets. Since SEO is a real metric that determines how credible your business is in its industry, casting a wider net for your content increases rankings and perceived expertise.

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