Mobile marketing concept vector

Building a website and sharing it with everyone you know on social media is the sunrise in the world of digital marketing. What’s remaining is the rest of the day. Seizing the day will take you above and beyond the realm of your digital marketing strategy. Modern technology has brought digital strategies to the palm of your hands, including mobile CRM, applications, and the internet.

For the most skilled marketeer, this is all in a day’s work.  But if you’re a new business owner or if you operate alone, it means figuring out what marketing mobility is, and then turning theory into practice. read more

Bag of money vector

A well-defined marketing budget helps you measure and manage what you invest in acquiring new customers and reconnecting with existing ones. It can also help you identify opportunities to optimize the tactics that result in the most bang for your marketing buck.

Here’s a deeper look at the importance of a marketing budget and how to structure one that helps improve your business.

It forces you to be more strategic. Much like a budget for your personal finances, a marketing budget forces you to think carefully about where you spend — and where you can save. This can be especially important for small business owners when the temptation to execute a last-minute social media campaign to drive lagging sales strikes. Or, when that aggressive salesperson from the local reviews based website or newspaper uses high-pressure sales tactics that are difficult to decline. read more

Email marketing vector

Today, personalization in content is everything. In a world where customers are becoming more differentiated, and individuality is a major selling point, a tailor-made digital material is essential.

Upwards of 60% of online consumers think it’s important to know how and why websites select personalized content for them, and personalized emails earn transaction rates six times higher than non-personalized emails.

Furthermore, email is already a personal form of media. You’re sending it directly to someone, so personalization is a must. read more

Eight keys on blue background

If you invest in setting up a booth at an event, you want turn as many visitors as possible into leads. You need their data, but you don’t want to bore visitors to sleep with an endless survey. Right? Behold: There’s an alternative! Imagine setting up an interactive contest. One that doesn’t feel like a survey at all.  Yet it collects all your data and gets amazingly high completion rates (80% and more!).

If that’s what you want, this checklist will prove extremely useful. You’re going to learn how you can easily collect data and double your amount of leads, all in just seven steps. read more

Website design vector

2017 is in full swing – is it time to redesign your website? We’re not saying you should go for a total rebranding, but it may be wise to refresh your page and get it on trend for the new year. You’ll attract fresh readers and catch old readers’ attention by breaking from the norm. Updating your site design is also a great way to boost business during the first quarter of the year, which typically sees a drop in sales.

If you’re ready to bring a fresh look to your page, consider adopting some of these top 2017 trends. Not only will they give your site a visual boost, they’ll set you ahead of the competition in terms of content and strategy. read more

Lightbulb vector

There are many people who believe that creativity and productivity do not mix. After all, we think of creative people as free-spirited and productivity as something dull, consistent, and stodgy. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done, you can enjoy a high rate of productivity with creative end results that work. The strategies that we swear by:

Get organized

It may feel counterintuitive to carefully plan your creative output. However, strong organization early on makes for better developed ideas. read more

Monetize blog vector

If you’re smart about it, a blog can be more than just a marketing tool. A strategically designed blog can be a monetizable asset that pushes your business forward. Sounds good, right? Well, it requires a concerted effort on all fronts.

First off, you have to start with a specific idea. As entrepreneur Neil Patel says, “When it comes to creating a money-making blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.”

In order to have any possibility of monetizing a blog, you have to focus on designing and developing a blog that’s quick, engaging, and specifically targets your desired audience. Nail these aspects and there’s no limit to your potential. read more

festive wrapped present

The holidays are a great reason to connect with your customers and show them a the personal side of your small business. Of course, every business is promoting sales, discounts, and limited-time offers, but there are softer ways to engage your clients without asking them to make a purchase. Blogging is a prime way to provide timely, valuable content to your readers that speak to the holiday season and keep them coming back for more helpful tips and material.

If you’re wondering how to position your blog for increased traffic and subtly generate sales, this is the article for you! Try these four tips to successfully blog for business during the holidays. read more

Vector of content concept

Content writing has proven to be one of the most lucrative forms of digital marketing out there. It’s great for generating leads, building relationships with customers, spreading brand awareness, and providing value for consumers. But having a blog just for the sake of having one isn’t good enough. Successful blogs are compelling, interesting, and exciting to read.

Not all business blogs fit that description, though. Some blogs are not only poorly written, but the topics just aren’t that interesting. Before you know it, your readers can lose interest. They may have initially subscribed to your blog, but they’ll stop tuning in after a while and let your content fall by the wayside. read more

Blog writing concept

Do you ever wonder how certain writers and marketers are able to consistently produce content that gets shared and clicked? Well, it has very little to do with their writing abilities and everything to do with the presentation of their content. Specifically, it has a lot to do with their headlines.

How to Write Headlines That Get Shared
You spend an hour brainstorming a topic. Then you send the topic over to your writer and it takes her a couple of hours to gather sources and turn it into a rough draft. She sends it back over, you review it, pass it along to the copyeditor, and you’re just about ready to publish. Oh yeah, we need a headline, you realize. So, you take all of 30 seconds and paste a headline into the article. read more

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