Social media icons and laptop vector

We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful.

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Post Designer Halloween Cover Photo

There are just a few days left until Halloween and it’s time for creative costumes, unique pumpkin carving, and inventive social media content!

We’ve already given you a list of spooky social content to share with your followers and fans, but knowing just how effective adding a picture to a post can be, we decided to add a few ideas to the list!

Not to mention, by using the new themes and Halloween images added to Post Designer today you could complete these three tricks in a pinch.

So get ghouling!

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pagemodo_social_media_manager_app

Attention social media managers: scheduling your social media posts just got even easier. Today, you can visit the App Store and download the free Pagemodo social media manager app!

If you’re currently a Pagemodo Posts user, then you already know all the cool features this app will offer. But, if you are new to the crew, here’s what you can expect…

Post to Facebook, Twitter, and/or LinkedIn
From either your iPhone or iPad you will be able to find, schedule, and share content on the go. With a simple Facebook sign-in you can connect your personal and business accounts to Pagemodo in order to maintain your social presence away from the desk.

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Post Designer editing tools

You already know that you can use Pagemodo’s editing tools (Cover Photo Designer and Post Designer) to create eye-catching designs for your social media accounts. You can make a Facebook cover photo, design an image quote to engage your audience, or create a promotional piece to share with fans and followers on Facebook, Twitter, or LinkedIn. But have you ever thought about all the other things you could create using our free design tools?

Professional graphic design software is great…for professional designers. But for the small business owners who just needs to create a high-quality marketing image and move on with their day, Pagemodo can be a great inexpensive alternative.

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New dashboard

After months of testing and designing, we are delighted to introduce an all-new look for Pagemodo’s internal site! Starting this week, Pagemodo users will be greeted by a colorful new dashboard when they log in to manage their social media pages. This new look is now available to all English language users, and is being rolled out to everyone else as we speak.

Why the change?

A big part of our mission here at Pagemodo is to help small business owners save time. Whenever our designers and engineers are working on something new, we start by asking how that feature will make it easier for entrepreneurs to handle their social media marketing and get back to running their business.

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As you know, Pinterest has become the social network for day-dreaming, shopping, and most importantly inspiration. Therefore, it was no surprise when Pinterest came to the realization that vacation and travel were among the biggest topics they saw being created within their boards.

Welcome to your introduction to Pinterest Places or Place Pins.

Place Pins is a nifty feature added for the adventurous traveler (or crafty business owner) in November 2013. The feature allows Pinners to create boards with the ability to add a location and keep track of all the places they have traveled or plan to travel. It is as easy as editing your board to add a map.

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Last week, Twitter introduced a newcomer to its line of Promoted Tweets. This unit is called a Website Card, and it has a lot of potential to drive traffic from your Twitter profile to your website.

In case the name confused you, Website Cards can direct traffic to more than just your website’s homepage. You can also send users to a specific product page, a blog post announcement, or a landing page created specifically for this ad type.

So what does a Website Card look like? The image at the top of this post is an example provided by Twitter for the website of a coffee bar called The Barista Bar. As you can see, the ad shows up in both the mobile and web feeds, and features a caption, linked website title, and the ‘Promoted’ badge.

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It’s been awhile now since we announced the latest version of our Post Designer photo editor tool, and our users have been BUSY! Many thousands of custom graphics have been created and shared using the tool.

Today we’d like to share 10 examples of the kinds of things users have been posting on their Facebook pages. Maybe one will give you an idea for something you could share with your own followers!

You could create a post to…

1. Thank your fans for their loyalty, like Think PINK Live GREEN Events:

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For today’s post on marketing your Facebook Contest or Sweepstakes, we’re getting some expert advice from Pagemodo’s General Manager, Alfredo Ramos. So take notes!
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So you’ve decided to run a promotion on your Facebook Page.  You’ve read through Facebook’s contest rules and guidelines, and you are avoiding commonly made mistakes when launching a successful promotion. The next (and arguably most important) step in launching your promotion is effective marketing.

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Here at Pagemodo, we get excited about helping individuals and small business owners get the most out of our products and achieve their marketing goals. With that in mind, we recently launched a brand new, more robust Pagemodo support portal available to all users.

To access the portal, log in to your Pagemodo account, and roll over your profile image in the top right corner. From the dropdown menu, choose the “Help” option. This will take you directly to the portal. 

Once you’re there, you’ll see that there are several ways to go about finding what you need:

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