Pagemodo 10 Facebook Trends of 2015

By now we are accustomed to updates and changes from our favorite social media platform to loathe and love: Facebook.

Just this month we learned about yet another News Feed update, which led us to research ALL the changes the social media giant has gone through in 2015. Turns out that many of the statistics we learned are part of larger trends that can mean a lot to you and your business.

To digest all this information, we put together a comprehensive infographic that you can save, share, and use to strategize your social media plan for the rest of the year. read more

QuickSprout Infographic Cover Image

We have told you when to post, how to post, and where to post. But we have never talked about why we post or engage on social media.

Until now!

Below you will learn why we like, share, comment, and post on Facebook; all thanks to the infographic we found on QuickSprout.

Why We Like
People may “like” a brand because it’s practical and they will get something in return. 35% will “like” to participate in contests, while 42% “like” to get a coupon or discount. Don’t worry—41% still “like” to just receive regular updates about their favorite brands. read more

Being the savvy social media marketer that you are, you’re well aware of the importance of content marketing to grow and engage an audience. And while you might already be blogging your heart out, a successful content marketing strategy involves more than just writing articles. If you want to really engage your current readers and have them share your content with new ones, you need to produce a variety of content types.

Overwhelmed already? Don’t be. Creating new pieces of sharable content does not have to mean starting from scratch. If you have a number of blog posts in your back pocket, then you’re more than half way there already. read more

It’s a pretty universally known fact nowadays that visuals are the key to greater engagement on social media. Which is why we are always on the lookout for tips, tricks, and tools to help you create eye-catching visuals to share with your fansand followers. Today, that search resulted in a fantastic infographic from the good folks at Column Five Media (via the equally good folks at DesignTaxi).

The infographic below details some key best practices for designing visuals that anyone can master, whether they have design experience or not. Keep these 10 tips in mind when creating your social media graphics with Post Designer, or images for your Facebook ads! read more

It’s no secret that digital advertising is the next big thing in marketing. But the extent to which this new(ish) frontier will expand over the next few years is really quite staggering. Cloud computing powerhouse Salesforce recently released a study about digital ad trends that highlights the trajectory of digital ads between 2013 and 2017, and they’ve gathered the findings into a very illuminating Slideshare presentation. You can devour the full presentation at the bottom of this post, but first you should snack on some of the highlights we’ve collected below: read more

Pinterest for Business Infographic Screenshot

Did you know that each pin published on Pinterest can affect your business’ bottom line?

MadeFreshly and KISSmetrics put together an infographic to prove that Pinterest can be more than a social network filled with wedding plans and DIY projects.

If you take a look at the statistics below you will see what 500,000 registered business accounts have earned from Pinterest for Business tools in web traffic, engagement, and sales.

– On average, each pin drives 2 page visits and 6 pageviews
– On average, each pin is worth an average of 78 cents in sales
– On average, 47% purchased online based on a Pinterest recommendation
– On average, 83% of users would rather follow a brand than celebrities
– On average, $58.95 average sales order value for visitors referred by Pinterest read more

Any savvy social media marketer knows that the kind of promotion that worked in the Mad Men era is pretty much the kiss of death in modern social media marketing. Feature-focused declarations, one-to-many conversations, and self-promotional broadcasting are quick ways to lose all of your followers (or never get any in the first place).

Unsure if you’re making any of these social media faux pas in your own marketing? Use the infographic below from The Core to check yourself (before you wreck yourself). read more

Design Terms Infographic cover

No matter what kind of small business you have, if you want it to grow, you’re going to need to do some promotion. And unless you happen to run a design business, chances are you’re going to be working with professional graphic designers at some point. Whether it’s your logo, business card, signage, or other marketing materials, a good relationship with a designer can be hugely beneficial for the growth of a business.

And like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your design language, we sat down with professional designers and found out the terms they use most often with clients, and those that tend to trip the average person up a bit. read more

Social Media Marketing Trends 2015

When something can become a trending topic in a matter of seconds, it is important for social media marketers to always stay up-to-date on the marketing trends affecting social media.

We are still early in 2015, but there are already trends that have emerged, which could affect your 2015 social media resolutions you made back in January.

AdWeek shared the following infographic created by JSH&A to summarize the emerging 2015 trends (keep reading for further insights):

1. Real-Time Marketing is Redefined
Historically, Real-Time Marketing (RTM) has been described as having a clever response to a trending topic at a moment’s notice. But in 2015, the description is shifting to having “the right content to share with the right audience at the right time.” read more

Twitter sizes infographic

Judging from the popularity of the Facebook page dimensions cheat sheet we shared recently, there is a lot of confusion out there about all the different image sizes social media marketers need to know!

We are happy to further feed your need for clarification with the fantastic Twitter sizes cheat sheet created by Australian marketing agency Online Circle Digital. The infographic below details everything from profile pictures to video tweets and everything in between. Looking for an easy way to make eye-catching images? Try Post Designer! Since you can download the images you create, you can use them for things like profile pictures in addition to the images you post directly to Twitter from the tool. read more

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