We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals. read more

Twitter Conversions Infographic cover Image

Only 34% of marketers use Twitter to successfully generate leads.”

Hubspot

You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on Twitter – but what about optimizing valuable engagement and turning it into meaningful leads?

The following statistics about Twitter’s millions of users, gathered by Hubspot and visualized by Market Domination Media, will help small businesses take advantage of existing Twitter features to maximize lead generation. read more

Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering. read more

Last week, Instagram announced 41 marketing-tech partners to help grow their advertising business.

In a blog post, Instagram writes,

Instagram Partners help solve a wide variety of business challenges—whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays…Instagram gives brands a powerful platform to drive consumer awareness and action, and to reach new, qualified audiences.”

In other words, after surpassing 400 million users, opening its API to the public, and providing clickable ads, Instagram advertising is the place to be! read more

Content marketing is important. You know it, your employees know it, and your customers sure know it. But the difference between content marketing and traditional marketing tactics is that content can admittedly be more time consuming than sending out an email blast, putting up some new signage, or running an ad on Facebook.

Why does content marketing take more time? Because truly effective content marketing (which is obviously the only kind you’re interested in) takes insight, planning, and sharing. First you have to consider the needs and interests of your potential customers to make sure you’re creating content that will be helpful and engaging for them. Next you have to plan how and when you’re going to roll that content out. Finally, you have to actually get that content in front of the people you want to have engage with and share it. read more

If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic for that.

EMarketer recently reported on research from the CMO Council and Libris which uncovered some very compelling data about the way marketers are using visuals in marketing today. The survey of senior marketers throughout North America looked at the importance of a variety of content types for brand storytelling, among them photos, videos, and illustrations. They asked whether they found the content type critical, important, unimportant, or if they were not sure. read more

Social Business Strategies Cover Image

Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have. read more

Infobrandz Infographic Cover

More than ever, marketers are pressured to create original, engaging, and shareable content for the masses to consume. But when people only remember 10% of what they hear, 20% of what they read, and are exposed to an increasing amount of content each year (brands increased content by 78% in 2014), it is hard to stay motivated when creating a content marketing plan.

That’s why many of us are relying on visual content to appeal to the 80% of people who remember what they see and do in order to combat these overwhelming statistics. Infographics are a great visual content piece that can achieve this retention goal with your audience; which is why when we found this Feldman Creative infographic on Infobrandz about 25 concepts for creating infographics (SO meta), we knew we had to share with our loyal readers! read more

The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

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Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update! read more

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