Your 2017 Small Business Guide to Facebook Ads Infographic header

Whether you’re an internet whiz or you struggle to navigate the World Wide Web, Facebook Ads are a straightforward and profitable way to get into the realm of social media marketing.

Many small businesses rely on just one or more people to complete a multitude of responsibilities. All too often, marketing gets left behind because there’s no-one on board with the confidence to design and follow through on a campaign. If you run such a company, or are concerned that your boss is missing out on a big opportunity, now is the time to think about Facebook Ads. read more

Social Media Mistakes infographic header

Social media is great, right? It’s a chance to build community, to prospect to new customers, and to create buzz about new things that you’re doing.

But social media holds pitfalls and can be rocky terrain for many small businesses. The wrong post, the wrong photo, and a company can quickly gain an unwanted reputation. And a digital footprint? That’s forever: it never goes away.

And blunders are going to happen. Someone is going to perceive a post in the wrong way. The question is, when one happens, what can you do to fix it? read more

Mobile user experience vector

Successful online marketers are always on their toes. They constantly adapt to new trends and technology to have an edge over their competition.

Do you think you have what it takes to join their ranks? Then you should always think and act fast.

For example, remember when Google announced that more searches now occur on mobile devices than on computers? That was 2 years ago. And yet, a lot of website owners and bloggers still don’t have a mobile marketing strategy in place.

By now, it’s clear that mobile is the future of digital marketing. With technologies like VR and live video streaming, users are growing more concerned over mobile experience. In fact, 57% of them will refuse to recommend a business if it has a subpar mobile site. read more

Why Pinterest Matters to Marketing header

Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such as business cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small business.

With so many options available to small businesses, how are you to know which avenues are worth your time? In the social media world, knowing where your audience is most active is necessary for choosing your social platforms. However, before you automatically select Facebook or Twitter, consider Pinterest as well. This platform has huge benefits for small businesses, and with its newly introduced business profiles, has positioned itself as a leader in social media marketing. read more

Infographic vector

We’ve talked a lot about the importance of visual engagement for small business marketing. From beautiful photography to engaging color palettes, a business’s visual imagery plays into its marketing success. In fact, “visual content is more than 40x more likely to get shared on social media than other types of content.” For small businesses, integrating visual content into their business and marketing strategies is essential to stay competitive and relevant in the marketplace.

Today, we’re going to hone in on one type of visual tool: infographics. Infographics have risen in popularity over the past few years for a number of reasons. They provide an immense amount of information in an easy to understand and easy to retain way. Here are three reasons why you should jump on the infographic bandwagon if you’re interested in growing followers and brand awareness: read more

Cover for headline writing infographic

Headlines are everywhere: from advertisements to newspapers to your social media streams. They are the snippets of information that inform whether or not you read the article or pursue further information about a product. Shockingly, these (roughly) eight-word sentences are of equal importance as your actual content. As David Ogilvy, an advertising legend, is famously known for saying:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” read more

Social media icons and laptop vector

We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful. read more

The Business of Mother's Day Infographic Header
Mother’s Day is right around the corner! It’s a day to acknowledge a person who has played a central part in your life and helped shape the person you are today. Whether you recognize your biological mother or someone else completely, it’s time to reminisce and show her how important she is to you.

Now while on a personal level this might initially cause you to panic because you have four days to find a token of appreciation for your mom, from the standpoint of a small business owner, you should rejoice. Nearly 50% of shoppers make their purchases 2 and 7 days in advance of Mother’s Day. This means there is a huge audience in need of gifts now! In fact, Mother’s Day spending is on the rise and is the third largest retail holiday in the United States. As a small business, you have an enormous opportunity over the next few days to engage customers who have a serious spending deadline. read more

No matter the size of the business or the industry, we consistently hear that people want to do social media, but they just can’t justify putting the resources toward it. Be it an investment of time or money, people just don’t understand how to think about the return they’ll see.

We’ve talked before about how to figure out the ROI (return on investment) of social media before, but today we wanted to highlight one specific benefit that many people don’t consider: market research. If you think about social media as a part of your market research strategy, all of a sudden the investment seems much easier to justify! read more

We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals. read more

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