Why Pinterest Matters to Marketing header

Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such as business cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small business.

With so many options available to small businesses, how are you to know which avenues are worth your time? In the social media world, knowing where your audience is most active is necessary for choosing your social platforms. However, before you automatically select Facebook or Twitter, consider Pinterest as well. This platform has huge benefits for small businesses, and with its newly introduced business profiles, has positioned itself as a leader in social media marketing.

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Infographic vector

We’ve talked a lot about the importance of visual engagement for small business marketing. From beautiful photography to engaging color palettes, a business’s visual imagery plays into its marketing success. In fact, “visual content is more than 40x more likely to get shared on social media than other types of content.” For small businesses, integrating visual content into their business and marketing strategies is essential to stay competitive and relevant in the marketplace.

Today, we’re going to hone in on one type of visual tool: infographics. Infographics have risen in popularity over the past few years for a number of reasons. They provide an immense amount of information in an easy to understand and easy to retain way. Here are three reasons why you should jump on the infographic bandwagon if you’re interested in growing followers and brand awareness:

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Cover for headline writing infographic

Headlines are everywhere: from advertisements to newspapers to your social media streams. They are the snippets of information that inform whether or not you read the article or pursue further information about a product. Shockingly, these (roughly) eight-word sentences are of equal importance as your actual content. As David Ogilvy, an advertising legend, is famously known for saying:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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Social media icons and laptop vector

We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful.

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The Business of Mother's Day Infographic Header
Mother’s Day is right around the corner! It’s a day to acknowledge a person who has played a central part in your life and helped shape the person you are today. Whether you recognize your biological mother or someone else completely, it’s time to reminisce and show her how important she is to you.

Now while on a personal level this might initially cause you to panic because you have four days to find a token of appreciation for your mom, from the standpoint of a small business owner, you should rejoice. Nearly 50% of shoppers make their purchases 2 and 7 days in advance of Mother’s Day. This means there is a huge audience in need of gifts now! In fact, Mother’s Day spending is on the rise and is the third largest retail holiday in the United States. As a small business, you have an enormous opportunity over the next few days to engage customers who have a serious spending deadline.

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social_media_roi_header

No matter the size of the business or the industry, we consistently hear that people want to do social media, but they just can’t justify putting the resources toward it. Be it an investment of time or money, people just don’t understand how to think about the return they’ll see.

We’ve talked before about how to figure out the ROI (return on investment) of social media before, but today we wanted to highlight one specific benefit that many people don’t consider: market research. If you think about social media as a part of your market research strategy, all of a sudden the investment seems much easier to justify!

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2016-Social-Media-Trends_Cover

We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals.

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Twitter Conversions Infographic cover Image

Only 34% of marketers use Twitter to successfully generate leads.”

Hubspot

You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on Twitter – but what about optimizing valuable engagement and turning it into meaningful leads?

The following statistics about Twitter’s millions of users, gathered by Hubspot and visualized by Market Domination Media, will help small businesses take advantage of existing Twitter features to maximize lead generation.

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instagram_infographic_cover

Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering.

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Blog_InstagramAdInfographic_CoverPhoto

Last week, Instagram announced 41 marketing-tech partners to help grow their advertising business.

In a blog post, Instagram writes,

Instagram Partners help solve a wide variety of business challenges—whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays…Instagram gives brands a powerful platform to drive consumer awareness and action, and to reach new, qualified audiences.”

In other words, after surpassing 400 million users, opening its API to the public, and providing clickable ads, Instagram advertising is the place to be!

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