It’s no secret that digital advertising is the next big thing in marketing. But the extent to which this new(ish) frontier will expand over the next few years is really quite staggering. Cloud computing powerhouse Salesforce recently released a study about digital ad trends that highlights the trajectory of digital ads between 2013 and 2017, and they’ve gathered the findings into a very illuminating Slideshare presentation. You can devour the full presentation at the bottom of this post, but first you should snack on some of the highlights we’ve collected below:
We are delighted to finally announce the launch of a project our engineers have been hard at work on for quite some time: Facebook ads from Pagemodo! This new feature is an exciting complement to the management and design tools in the Pagemodo social marketing suite, bringing together paid and organic tools for marketers in the same dashboard.
Why did we build Facebook Ads for Pagemodo?
We know from studies like the Social Media Examiner Industry Report that social media marketers see Facebook as their most important social marketing platform. We also know that the number one reason small business owners are using Facebook is new customer acquisition. However, in order for a business to gain new customers on Facebook, those potential leads have to be able to discover their content. Therein lies the problem we set out to solve with Pagemodo Ads.
In an increasingly pay-to-play social media market, joining a competitive advertising environment such as Facebook’s can be quite daunting. This is especially true for small businesses or agencies that don’t have a large wallet to draw from.
We are here to reassure you that when joining the social media advertising world, you have as much control as you wish in your budget for ad campaigns. But, it is important to be educated about all of your options to make the best decisions for your business and your budget.
Have you seen this message when logging into your Facebook Business Page?
This is due to Facebook deleting fraudulent and inactive accounts in an effort to provide more value to their business users. And while we appreciate Facebook’s effort, it turns out business accounts lost an average of 4-5% of their fans in one day!
Let’s face it – increasing your organic reach is a tough thing to do these days, and having more fans means you are likely to reach a larger audience with your message. So how can you get back the fans you lost in this update?
It’s no secret that visual content is key to engagement on social media, no matter what platform you’re posting on. According to a study we did last year analyzing nearly 5,000 user profiles, sharing photos is the best way to get retweets on Twitter and likes on Facebook—and to combat organic reach decline. But what if you don’t have a huge library of photos to choose from?
Not a problem. Visuals on social media can come in lots of forms other than photos—infographics, quotes, post designs—and still be just as successful. What matters is that you provide some kind of eye candy to go along with your message. If you don’t have a graphic designer on staff to lend a hand, don’t worry; we’ve put together 10 simple tips for making eye-catching visual posts that anyone can handle.
In honor of National Small Business Week, today we wanted to feature a real Pagemodo user who is taking advantage of our products to grow and manage their small business. We had a tough time choosing from the pack, but today we got a shout-out from Oakwell Social Media and that sealed the deal for us! Flattery will get you everywhere…
Oakwell Social Media is a UK-based marketing agency founded in 2014, under the direction of Daniel Hutchinson. The company specializes in web design, search engine optimization, and social media management (which is where Pagemodo comes in!) for other businesses.
At the risk of sounding like a broken record, your organic reach might soon be affected by updates to Facebook’s News Feed algorithms. If your organic reach took a beating after the recent crackdown on promotional content, or is still recovering from last year’s post-update reachageddon, your ears may have pricked up in April when the blogosphere lit up with mentions of yet another algorithm change on Facebook.
So, what’s the latest news for your Facebook business page? According to Facebook’s product manager Max Eulenstein and user experience researcher Lauren Scissors, there are actually three things that are about to change about the Facebook News Feed algorithm:
Technology evolves rapidly – and that speed doubles (or even triples) with respect to the state of social media. Of course, one of our favorite platforms to discuss is Facebook; and fortunately Facebook updates are constant and riveting.
The latest update to share is of interest for consumers and businesses alike with a focus on mobile, messaging, and monetization: Facebook Messenger.
In just the last year, Facebook has periodically enhanced the messaging feature with voice calling, location sharing, emoticons, and photo sharing. And the last update saw the social giant splitting Messenger away from the Facebook mobile app into its own entity.
You already know that you can use Pagemodo’s editing tools (Cover Photo Designer and Post Designer) to create eye-catching designs for your social media accounts. You can make a Facebook cover photo, design an image quote to engage your audience, or create a promotional piece to share with fans and followers on Facebook, Twitter, or LinkedIn. But have you ever thought about all the other things you could create using our free design tools?
Professional graphic design software is great…for professional designers. But for the small business owners who just needs to create a high-quality marketing image and move on with their day, Pagemodo can be a great inexpensive alternative.
Small business owners, entrepreneurs, and agencies alike are constantly searching for the best tools to assist them in making their day-to-day tasks more manageable.
If this is your first time hearing about Business Manager, read on to get introduced, see if the tool is right for your business, and decide if the features will meet your social media managing needs.