Small businesses are on the rise in this country, and nowhere is that more apparent than in the booming economy of Washington, D.C., where nearly 60,000 small businesses can be found in under 70 square miles. With all that entrepreneurial spirit in such a small space, you need passion to stand out – something small business owner Molly Ruland has no shortage of.

We were excited to talk with Molly recently about her success, and we wanted to share her inspiring entrepreneur’s story with our readers. Below you’ll find her thoughts on small business goals and challenges, an inside look at the D.C. music scene, and her tips for small business success on social media and beyond. read more

How often do you find yourself staring at the screen, not sure what to post next to your followers on Facebook, Twitter, and LinkedIn? If you’re serious about social media marketing, it could be up to five times a day. For small business owners, it’s simply not feasible to stop what you’re doing that often to share something on social media. And even if you could, it takes time to search your favorite news outlets for relevant, high-quality content to share.

We created the Pagemodo mobile app so small business marketers could easily share and schedule content in a way that it fit into their busy days. Now that we have the “how” figured out, we decided it was time to help with the “what” to post. read more

Organic reach on Facebook has been a bit of a wild ride for social media marketers in the last couple of years. What works is always changing, and if you’re not paying attention, it’s easy to fall behind on all the updates. If you’re trying to reach new audiences and grow your customer base on the social network, Facebook ads are the best way to improve your overall reach. But if you don’t have the budget for paid promotions, recent research suggests that the best way to improve organic reach on Facebook is by sharing videos. read more

Social Media Customer Service

Social media has become an integral part of any business. With 65% of adults on a social networking site, the channel is more important now than ever before. Within seconds, a business can spread the word about a new product or launch a marketing campaign to the world.

However, social media has also given your consumers a very loud voice.

All businesses should embrace social media support as a way to build new relationships with customers. Providing access to immediate updates for a product or brand can be crucial to a company’s growth since they can use this new voice to become a trusted company within their community. read more

The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

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Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update! read more

Facebook Advertising Demographics Infographic

We have previously broken down the steps for creating successful Facebook Ads, but we found this infographic provided by Premium IT Solutions extremely helpful in understanding the process even further.

It all starts with understanding your customer.

How well do you know your customer? Be sure to examine ALL of the Facebook demographics at your disposal before you determine who to target your ads to:

1. Target Location
Where is your ideal customer located? Do you only sell your services to certain locations? read more

Pagemodo 10 Facebook Trends of 2015

By now we are accustomed to updates and changes from our favorite social media platform to loathe and love: Facebook.

Just this month we learned about yet another News Feed update, which led us to research ALL the changes the social media giant has gone through in 2015. Turns out that many of the statistics we learned are part of larger trends that can mean a lot to you and your business.

To digest all this information, we put together a comprehensive infographic that you can save, share, and use to strategize your social media plan for the rest of the year. read more

Most of us know that consistent photo updates of your new puppy or baby can annoy your friends on Facebook, but have you ever thought of habits your brand may have adopted that can drive visitors away from your Facebook Page?

We collected ten big dos and don’ts your brand should consider before posting on Facebook.
For more details about each do and don’t, scroll down to the explanations after the chart!

Do

  • Be genuine
    As is true for any type of marketing material, on Facebook you must always stay true to your brand. Even if you aren’t sharing promotional material, articles and questions you ask your audience should reflect your industry, your brand, and your mission. This way, no matter where potential customers find your brand they will get an accurate portrayal of who you are and what you aim to do.
  • Post frequently
    As organic reach decreases, you may have the urge to post every hour of the day. But sources say that around five times per day is optimal for sharing on Facebook. This frequency gives you a chance to actually be seen on the Feed, and doesn’t risk annoying your loyal fans.
  • Respond back to timeline posts and comments
    Though we are advocates for scheduling your posts ahead of time, that doesn’t mean you should set it and forget it. Social media is about engaging with your audience, and if you aren’t responding to questions or comments from your fans you are risking losing valuable interactions with potential brand ambassadors.
  • A/B test different types of posts
    One size doesn’t fit all when it comes to Facebook posts. Some fans prefer Facebook videos, while others prefer relevant articles. Therefore, it is in a business’ best interest to A/B test several different types of posts to see which resonate best with their audience.
  • Experiment with Facebook advertising
    We mentioned organic post reach is decreasing since Facebook put an emphasis on their social advertising model. While Facebook ads seem daunting at first, we encourage you to try our Pagemodo Ads tool which simplifies the process for quicker execution and impressive results in reaching more of your audience.

Don’t

  • Always be selling
    Facebook made an update to deprioritize promotional posts from Pages. This means if you are only talking about yourself on Facebook, your fans are less likely to see it. Try mixing in some of those genuine posts we talked about in the ‘Dos’ to gain some trust with the News Feed before you try to send out more promotional posts. Plus, you can always use Facebook ads for those messages!
  • Spam your audience
    To do well on Facebook, you have to make nice with Facebook. In which case, posting click-bait posts or sharing too many shady contests will push your brand updates far down the News Feed. Yes, we want our audience to click-through our posts and engage, but we don’t want to trick them into doing so.
  • Ignore negative comments
    As much as you aim to please on social media, you can’t please everyone. You must come to terms with the fact that there may be some naysayers who come to comment on your Page – and respond to them! Ignoring their comments will only add fuel to the fire and show other visitors that you can’t take the heat.
  • Create a profile instead of a page for your business
    Unfortunately we see many brands make this simple mistake when setting up their social media presence. It is fairly simple to create a Facebook Page for business, and is extremely helpful when it comes time for users to search for you on the platform.
  • Post to the wrong Facebook account
    Between personal accounts, professional accounts, and any account in between, it is relatively easy to make the social media Freudian slip of posting content meant for one account to another. This is especially true when making updates on mobile. Luckily, with a tool like the Pagemodo social media manager app, you have a clear idea from which account you are posting to lower the chances of this occurring.

Can you think of other dos and don’ts?
Share them with us in the comments!

About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter. read more

Facebook News Feed Update

On July 9th, Facebook once again made an update to our hero and arch nemesis, the News Feed.

This time instead of automatically rolling out the changes to everyone’s Feed, Facebook has turned the controls over to the people by allowing users to be able to choose the hierarchy of the posts they see when they reach the platform.

Back in April we saw some algorithm changes that weren’t so great for businesses using the social platform, but we think there may be some good in the newest update.

Up to this point, Facebook used a page’s ranking to order the posts and stories you see in your Feed. They based this ranking on who you interact with, what kinds of content you tend to like, and what you normally comment on. read more

Target Bullseye

If you recall from our latest post about setting up advertisements within Facebook, there is a campaign structure to adhere to when creating your ad.

While we focused on the cost structure in your ad sets in our recent piece, we realize we only scratched the surface on the intricacies of defining a profitable audience for your Facebook ads.

In any form of marketing, targeting is essential to a successful marketing campaign; because without targeting, you’re just blasting your message to everyone and anyone who happens to see your advertisement. And that method becomes expensive. read more

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