As 2015 comes to a close, it’s time to reflect on last year’s lessons and look forward to next year’s opportunities. It’s also time to set some new goals for your business and resolve to stick to some marketing best practices in the new year.

To help you choose those strategies to pursue in 2016, we created a Social Success Countdown where we asked marketing experts on Twitter and around our own offices for top tips and best bets for success next year. We’ve been posting tips and graphics for the #SocialSuccessCountdown every day in December on social media, and we collected all 31 in an interactive website where you can tweet your favorite tips and join the conversation! read more

facebook learnings

If you are unfamiliar with the phrase “eating your own dog food,” Investopedia defines the phrase as…

A colloquialism that describes a company using its own products or services for its internal operations.”

The benefits of dogfooding are easy to identify:

  • When you challenge yourself and your employees to use your products, you can learn valuable lessons about the needs and experiences of your users
  • Your team can quickly find bugs and idiosyncrasies in your product to remedy the issues quickly
  • It demonstrates to your customers that you believe in your own products and their functionality

While the origin of the phrase ‘eating your own dog food’ is said to have been linked to Microsoft in the 1980s, many technology companies have adapted this corporate culture to further push their innovations.

There is no better example of this than from the founder of Facebook, Mark Zuckerberg. read more

facebook images

Facebook advertising is renowned for its flexibility, customization features, and large reach. It’s a component of nearly every successful digital marketing strategy and continues to offer strong conversions. However, if you truly want to maximize the value of Facebook advertising for your brand, you must get better at image selection and implementation. Here are some tips to help point you in a positive direction:

1. People Want to See People
Content marketing is becoming increasingly visual. Videos and infographics have replaced static blog posts in the hierarchy of content and it’s clear that Facebook advertisers need to focus on the visual nature of their digital marketing campaigns as much as the calls-to-action. With that in mind, there’s no need to go crazy and develop eye-popping visuals. In fact, simple may be better. read more

Social Holiday Cover Photo

As of today, there are only 23 days until Thanksgiving, 32 days until Hannukah, and 51 days until Christmas – which means there’s not much time left before it’s officially the holiday season. Since the holidays have a reputation of being one of the busiest times of the year, we thought it would be a good time to list some of the possible ways that you could start preparing!

Ergo, Pagemodo presents ten social media marketing materials to prepare now for the holidays:

1. Profile Pictures
With a touch of Photoshop, you can quickly get your logo to the top of the nice list. Try to think of iconic holiday items like snowflakes, Santa hats, or stars that you could easily combine with your logo. Even exchanging your brand colors for holiday colors (red, green, blue) could do the trick. Just be sure to stick to your branding design rules! read more

Post Designer Halloween Cover Photo

There are just a few days left until Halloween and it’s time for creative costumes, unique pumpkin carving, and inventive social media content!

We’ve already given you a list of spooky social content to share with your followers and fans, but knowing just how effective adding a picture to a post can be, we decided to add a few ideas to the list!

Not to mention, by using the new themes and Halloween images added to Post Designer today you could complete these three tricks in a pinch.

So get ghouling! read more

Holiday Likes

Before the Internet, businesses celebrated the holidays by decorating their stores and playing Christmas music. Business-to-business retailers and service-based organizations celebrated with greeting cards and gifts for their clients. But with so many people getting their information from social media these days, it’s important to find ways to make the most of the holiday season. Here are eight ideas for improving your holiday season through social media.

1. Deck the Walls
While most social media sites limit the customization you can bring to your profile pages, you can do a few things to celebrate the season. Add a festive cover photo or update your business logo with a little holiday cheer. You can even change your profile photo to something more festive. If possible, use the same festive theme across all of your social media and ecommerce channels. read more

While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. There are three times as many of them (77 million) as there are in the generation that preceded them, Generation X. While it might be true that Millennials don’t yet have the buying power of their older counterparts, they will soon. And when they do, you better be sure you’ve earned their loyalty already. read more

Two days ago, Mark Zuckerberg hosted a long-awaited Q&A session that had the social network founder front and center answering the community’s questions. The event was promoted on Zuckerberg’s own Facebook Page (using the new LIVE feature for public figure Pages), its own Event Page, and through a form that anyone could use to submit their questions for Zuckerberg to answer.

Many important questions were answered in the hour townhall including topics such as augmented reality, artificial intelligence, and ways to better connect people across the world. However, none of these topics made waves like the announcement of the ‘Dislike’ button. read more

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