As the top social network, Facebook remains the primary target of advertising and marketing efforts for many small businesses. The platform’s basic setup is especially ideal for service-based businesses, since members often look for referrals from their friends through the site. For firms trying to attract new customers, that makes Facebook an essential online marketing channel.
In recent years, small businesses have struggled to leverage Facebook to reach customers. This is especially true for paid advertising on the site, since still photos superimposed with text tend to oversaturate the market. With Facebook’s video ad feature, small business professionals can provide interesting content that engages customers and gets results. Here are a few tips to help your business use Facebook video ads to your advantage.