October is Breast Cancer Awareness Month. A month dedicated to spreading the word about a terrible disease that affects over 220,000 women in the United States annually. A month used to teach women that the best prevention is early detection through self-check and screenings.
This year, the Breast Cancer Foundation found an effective and engaging way to share this message. In collaboration with the advertising agency DDB Singapore, the foundation created ads of redesigned social media logos. These logos were reimagined to remind you to perform a breast exam as often as you check your social feeds.
Image Source: AdWeek
In an attempt to make the greatest impact, the Breast Cancer Foundation has started an online petition to encourage Instagram, Twitter, and Facebook to change their logos during the month of awareness.
But my question is, why does it even have to come down to a petition?
Many brands are already proudly wearing pink in support of the cause. The NFL has every team in the league (referees and coaches included) wearing the pink ribbon. They even have merchandise sold specifically for awareness in which a portion of the proceeds will be donated to research. Even public figure brands, like Ellen DeGeneres, took the time to join with partners like JCPenney’s and ULTA Beauty to make a difference this October.
In truth, it would make sense for these social media giants to join in on the cause. As a large or small brand, it is important to show your philanthropic side to demonstrate your understanding of the world around you. Because if you never give, your customers will start to believe that all you do is take.
It is especially important for big brands to participate because they can have a large impact. However, as a small business or agency, don’t forget just how big of an impact you can make just in your own community. Not only would you have something timely and new to talk about on social media, in press releases, or on your website, but you also get to more directly help others.
These philanthropic gestures can be as big as your company can handle. Some companies will make one of their most popular items pink for the month and donate some of the profit to a local breast cancer awareness organization. Or maybe you can show your support as simply as creating a cover photo that stays up all month, posting a photo to spread awareness, or giving to a cause you believe in, like the Ice Bucket Challenge encouraged you to do.
No matter how big or small, spreading awareness and demonstrating support is a tactical way to make your company more valuable to your audience. For more ideas on how you can integrate creative charitable activities into your business, read these 8 Charitable Marketing Strategies for Your Small Business over on the Webs Blog!
And if you also believe that Instagram, Twitter, and Facebook should change their logos to get the word out about Breast Cancer Awareness Month, here is the link for you to pledge to the online petition.
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Google+.