In our continuing series of the best fan pages, today we’re going to look at the way three big brands are using Facebook fan pages to promote their brads, encourage interaction and ultimately grow their revenue.

Coca-Cola

 www.facebook.com/coca-cola

Coca-Cola’s page sets the stands what an interactive brand presence on Facebook could be. The company offers a wide variety of resources for their customers from displaying users’ photos with Coke products, to their various promotions. Additionally the company prominently highlights page creators that are responsible for driving the brands’ social presence.

Quick Tip: Do you highlight the owners of your Facebook Fan page?

McDonald’s

 www.facebook.com/mcdonalds

McDonald’s utilizes their Facebook presence today by showcasing the items on their menu and brining awareness to the quality of the ingredients in their food.  This message is achieved by not only creating custom pages but also displaying videos of some of the farmers responsible for growing the crops behind McDonald’s meals.

Quick Tip: Have you thought about using videos to promote your product quality?

Zappos.com

https://www.facebook.com/zappos

This fan page provides a good example of how you can entice new page visitors to become fans. The company also actively displays “Fan of the Week”, which has been a tactic adopted by several other popular brands to increase communication on their fan pages.

Quick Tip: How do you show appreciation for your customers/fans?

You might be wondering why we decided to showcase a few big brands and their Facebook fan page efforts. Just like the big brands, we know you can take these examples and apply them to your pages to increase your social media marketing efforts and maximize your presence on Facebook.

About the Author: Irina Kabigting is Pagemodo’s Marketing and Social Media Manager. Get more from Irina on Pagemodo’s Blog and Google+.

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