If you live in a country that celebrates Mother’s Day, you’ve no doubt noticed your inbox has been virtually stuffed with emails suggesting ways you can endear yourself to all the various mothers in your life. If you’ve been inspired to do some Mother’s Day-centric promotions of your own, but you’re afraid you’re going to get buried somewhere under the promotions tab, consider a multi-channel approach.

Definitely still send that email – email marketing is inexpensive and pretty effective. But for the big holidays, it’s a good idea to echo your email promotions on other channels – like your social profiles. You could do anything (or everything) from running a Mother’s Day photo contest, to creating eye-catching image posts, to simply changing up your Facebook cover photo for the next few weeks (Mother’s Day is on May 11th this year, by the way).

This last option is one that a number of big brands have chosen this season. Changing your cover photo seasonally or for a holiday is a great way to engage first time visitors, and to get in front of followers through the news feed item that’s generated when you update your image. Here are 5 examples to follow:

1. Walmart

Walmart cover photo


2. 1-800-Flowers.com

800flowers_cover

 

3. Elizabeth Arden Red Door Spa

 

4. Sears

sears_cover

 

5. P&G everyday

pg_cover

Feeling inspired? Head on over to our newly redesigned Cover Photo Designer and get started! Mom always frowned on waiting until the last minute…

About the Author: Sarah Matista is the product marketing manager and resident blogger for Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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