In 2010, there were approximately 4,000 restaurants open in the Washington, D.C. metro area. That also happens to be the year that sisters Meaghan and Caitlin Murphy opened Capital City Cheesecake in the Takoma Park neighborhood, just outside the District. Nearly six years later, the business is still going strong and has become a part of the local community.

We were delighted to talk with Meaghan about their business’ secret ingredient for success in the crowded restaurant market in this area. In the interview below, you’ll find out how the business came to be, Meaghan’s thoughts on their most effective marketing strategies, and how important a business plan is – even for a well-established brand.  read more

Content marketing is important. You know it, your employees know it, and your customers sure know it. But the difference between content marketing and traditional marketing tactics is that content can admittedly be more time consuming than sending out an email blast, putting up some new signage, or running an ad on Facebook.

Why does content marketing take more time? Because truly effective content marketing (which is obviously the only kind you’re interested in) takes insight, planning, and sharing. First you have to consider the needs and interests of your potential customers to make sure you’re creating content that will be helpful and engaging for them. Next you have to plan how and when you’re going to roll that content out. Finally, you have to actually get that content in front of the people you want to have engage with and share it. read more

Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and sharing with their social networks.

But how can you as a marketer or a small business owner guarantee that your content or your campaign will catch on? Well, there are no guarantees in marketing, but you can certainly set yourself up for success by taking advantage of some wisdom accumulated by the experts. One such expert is professor and author Jonah Berger, who specializes in viral marketing, trends, and social media. We recently had the opportunity to hear Jonah speak, and picked up a great framework for thinking about creating viral content. We’ll take a closer look at these principles, which Jonah calls STEPPS in his recent book, Contagious: Why Things Catch On. read more

If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic for that.

EMarketer recently reported on research from the CMO Council and Libris which uncovered some very compelling data about the way marketers are using visuals in marketing today. The survey of senior marketers throughout North America looked at the importance of a variety of content types for brand storytelling, among them photos, videos, and illustrations. They asked whether they found the content type critical, important, unimportant, or if they were not sure. read more

While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. There are three times as many of them (77 million) as there are in the generation that preceded them, Generation X. While it might be true that Millennials don’t yet have the buying power of their older counterparts, they will soon. And when they do, you better be sure you’ve earned their loyalty already. read more

If you’ve ever complained that you’re just not sure all your social media efforts are making a difference for your bottom line, maybe it’s time to test something a bit more concrete. Twitter’s Buy Button, which began rolling out as a test around this time last year, is now being made available to everyone in the US through Twitter’s partnership with Stripe.

Can I get a little background please?

Twitter teamed up with a number of partners last year to test the market’s appetite for buying things directly through their Twitter feed. After trying it out with a limited number of brands the results must have been good, because as Mashable reports, any brand can now offer an in-app buying experience from Twitter, powered by Stripe’s new Relay API. For the tech un-savvy, the concept of Relay might be a little confusing, but Stripe sums it up as: read more

Small businesses are on the rise in this country, and nowhere is that more apparent than in the booming economy of Washington, D.C., where nearly 60,000 small businesses can be found in under 70 square miles. With all that entrepreneurial spirit in such a small space, you need passion to stand out – something small business owner Molly Ruland has no shortage of.

We were excited to talk with Molly recently about her success, and we wanted to share her inspiring entrepreneur’s story with our readers. Below you’ll find her thoughts on small business goals and challenges, an inside look at the D.C. music scene, and her tips for small business success on social media and beyond. read more

Organic reach on Facebook has been a bit of a wild ride for social media marketers in the last couple of years. What works is always changing, and if you’re not paying attention, it’s easy to fall behind on all the updates. If you’re trying to reach new audiences and grow your customer base on the social network, Facebook ads are the best way to improve your overall reach. But if you don’t have the budget for paid promotions, recent research suggests that the best way to improve organic reach on Facebook is by sharing videos. read more

The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

Special Offer: Save 50% on a new Pagemodo package with the code PAGEMODOBLOG50 at checkout! Click here.

Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update! read more

STYLE SWITCHER

Layout Style

Header Style

Accent Color