It’s time once again for that most anticipated event among social media marketers of all stripes: Social Media Marketing World! Thousands of marketers from dozens of countries all over the world will descend on San Diego next week, bringing with them wit, wisdom, and lots and lots of tweets!

Whether or not you snagged a ticket to the events taking place April 17th-19th, you can be the beneficiary of all the social media savvy flying around by following the action on social media.

Last year, the event’s official hashtag saw hundreds of thousands of tweets, and this year is sure to be no different. Make sure to follow #SMMW16 to learn, laugh, and retweet. read more

Most people know by now that in order to be successful, a small business must at least dip a toe into digital marketing. But knowing that it needs to be done does not – unfortunately – correlate to knowing how to do it!

Luckily, there’s a specific organization that recognizes that struggle: Do It Digital UK. The organization describes itself as:

“…an independent, not-for-profit campaign that looks to highlight resources around the UK, online and off, that can help small businesses take the next step in digital, what ever their current level of skill and engagement may be.” read more

No matter the size of the business or the industry, we consistently hear that people want to do social media, but they just can’t justify putting the resources toward it. Be it an investment of time or money, people just don’t understand how to think about the return they’ll see.

We’ve talked before about how to figure out the ROI (return on investment) of social media before, but today we wanted to highlight one specific benefit that many people don’t consider: market research. If you think about social media as a part of your market research strategy, all of a sudden the investment seems much easier to justify! read more

Well folks, it finally happened.

If you’ve been anywhere near an internet-connected device in the last 48 hours, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it came to ways for people to express a broader range of emotions on Facebook.

When you logged on to Facebook today and saw an adorable line-up of little faces staring back at you, you probably first reacted as a Facebook user, and then quickly put your brand hat on and said “what does this mean for my business?” read more

From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time.

No matter how convinced a small business owner may be of the value of real-time marketing, however, there will always be those that say “that’s great for some businesses, but my industry is just not exciting enough for my videos to go viral.”

Au contraire. No industry is too boring to create exciting, engaging, delightful content; some will just require a little more creativity. read more

We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals. read more

Happy New Year from all of us here at Pagemodo! It’s that time of year when we all start making resolutions for our businesses, setting important goals, and scribbling out last year’s date on everything we sign for the next few weeks. It’s also the time when there’s no shortage of predictions floating around the blogosphere from social media and marketing experts about all the trends that will affect our planning and goal setting!

To help you dip a toe into all the news, we skimmed some high-level predictions from experts that we think might prove useful and intriguing for social media marketers in 2016. There are many more out there, so definitely do some digging when you have the time. Since one of my predictions was to spend less time procrastinating, it seems only appropriate that we jump right in! read more

As 2015 comes to a close, it’s time to reflect on last year’s lessons and look forward to next year’s opportunities. It’s also time to set some new goals for your business and resolve to stick to some marketing best practices in the new year.

To help you choose those strategies to pursue in 2016, we created a Social Success Countdown where we asked marketing experts on Twitter and around our own offices for top tips and best bets for success next year. We’ve been posting tips and graphics for the #SocialSuccessCountdown every day in December on social media, and we collected all 31 in an interactive website where you can tweet your favorite tips and join the conversation! read more

Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering. read more

Instagram App Icon

The holidays are upon us, and we wanted to get you something we knew you’d love. So today we’re delighted to announce the launch of one of our most requested features: sharing to Instagram! With the latest version of our award-winning Pagemodo mobile app, you can now share all your creative posts to everyone’s favorite visual platform.

Here’s how it works: 

1. Share a great visual on social media (we suggest a Post Design!)
2. Go to your Post History tab on the far left in the Pagemodo App
3. Click the share icon (circled above)
4. Select ‘Copy to Instagram’ from the icons (you may need to click the ‘More’ icon the first time)
5. Edit and share on Instagram as usual! read more

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