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We all know and love YouTube for its enormous collection of videos ranging from hilarious to poignant to downright astounding. Undiscovered talent, vloggers, and hosts of other talented people and groups have built cult-like followings on YouTube and have millions of subscribers. Their viewers return day after day to watch the latest videos and share their thoughts in the comment sections.

These individuals are not the only ones who have capitalized on YouTube’s power as a marketing platform. “YouTube is used by 55% of B2B marketers, and 55% of B2C social media marketers who participated” according to the 2015 Social Media Marketing Industry Report. If you thought YouTube wasn’t for your small business, this study shows it is a responsive platform to different businesses and industries. read more

April Fools' Day with Googly Eyes and Mustache

Pranks are the name of the game on April Fools’ Day, and increasingly brands are getting involved in the fun. This year we saw a flurry of businesses play into the trickery of April 1, but the majority fell flat. The notable few who rose to the top had viewers laughing out loud and were incredibly memorable. Aside from having viewers giggling at their desks, these brands successfully engaged their audiences through these stunts and turned an otherwise silly cultural holiday into a marketing triumph. read more

Basketball and tournament bracket

We’re in the thick of March Madness and everywhere we look there are updates, commentary, stats, and advertisements about the upcoming games, Cinderella stories, and unexpected upsets from last night. The NCAA men’s basketball tournament is madness and we love it! For nearly 80 years, the NCAA has built on the excitement, unpredictability, and intensity of this month-long event. With an ever-increasing audience, the tournament commands serious market share of televised and streamed channel distribution, and dominates across all social media platforms. People simply cannot get enough of it – even if they have no team affiliation or general interest in basketball during the other 11 months of the year. read more

Businesses often go through periods of plateau while they build credibility and become leading authorities in their industries. Watching your company’s web traffic stagnate can be deflating, but there are ways to get your business out of this phase and improve momentum.  By actively managing your social media presence and interactions, you can leverage your current follower base to drive new users to your social media platforms and ultimately your website.

Check out our 7 recommendations for cultivating more social media followers: read more

Instagram App Icon

Checking social media platforms is an hourly, if not more frequent, habit of many people today. They want to know who is posting what, and upon waking up in the morning, they’re eager to see what was missed while in their REM cycles. For Instagram users, it takes some time to scroll through your entire feed, but it is entertaining to see the litany of photos, videos and comments that were generated while away from the app.

However, Instagram wants you to see the best of the best, and is working on a new concept for your feed. Just like Facebook and, more recently, Twitter, have adopted algorithms for feeds and timelines, Instagram wants to curate your feed based off of data collected within the app. Kevin Systrom, co-founder and CEO of Instagram told The New York Times: read more

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