As an ecommerce or online business owner, you understand the value of content marketing. However, understanding its worth and following through with consistent action are two different things. Unless you have a detailed and tangible plan for creating and distributing content, you won’t succeed in this area of business.

Why a content plan matters

In any aspect of business, it’s critical to have a plan. Without one, you wind up getting easily sidetracked by changing trends and developments. For content marketing in particular, it’s important to have a detailed plan to keep you grounded and honest. read more

Conversation bubbles

Brands spend a great deal of time attempting to make strong connections with their customers on social media. However, a recent study by Pear Analytics called 40 percent of Twitter messages “pointless babble.”  There was some debate over the accuracy of the study, but whether or not e-commerce brands agree with the findings, it opened the door to discussions about the true value of social media communication.

It is impossible to make every single social media message impactful – there is no way to knock every single message out of the park, every single time. With the right strategy in place, however, e-commerce companies can leverage social media for success.  In order to get the most from social communications, brands should treat outlets like Twitter and Facebook as platforms for real-time engagement, rather than simply a soapbox for self-promotion. read more

Sales Funnel

If you’re currently running a small business, you’re probably familiar with the concept of the sales funnel. If not, here’s a recap: the sales funnel helps sales and marketing teams to see new business opportunities that are available to a company. By effectively managing the sales funnel companies can map these opportunities and create strategies that lead to successful conversions and make or exceed sales goals.

In the sales funnel customers move from the awareness stage to the purchase stage. Customers move through the funnel due to gradual introduction to a brand and its products and services. These principles are as old as business itself, but there have been some new advancements thanks to new marketing tools such as social media. Social media has narrowed the gap between companies and their customers and makes it easier for both parties to exchange information with each other. These exchanges help to build brand loyalty and nurture customers as they move through the sales funnel. read more

Google Plus logo

Google+ (or Google Plus, if you prefer) may be fairly new to the social media game, but they sure are hitting it hard. Currently they are basking in the number-three slot as one of the fastest growing new profiles. With over 350 million active users, it would make sense to build a page on this major social network if you haven’t done so already. What easier way is there to improve your search engine rankings and build your online exposure?  How can you make the most of this new arena and, more specifically, gain more followers? read more

Everyone’s doing it. And when it comes to social media, you should be too. But as a newbie entrepreneur, your plate is already full. How do you navigate the online atmosphere to find out how to best use social media to market your business and which platforms make the most sense? While there’s no one-size-fits-all approach, a few general guidelines will help you find your niche.

1. Start With the Most Popular Sites
The most popular social media websites include LinkedIn, Facebook, and Twitter. Account setup on each platform is simple, but you’ll need to customize content for each one. Be blunt about your expertise on LinkedIn and keep it professional. Facebook allows you to be less formal and more conversational. Here you can elicit consumer feedback with polls and giveaways, for example. Since tweets are limited to 140 characters, use Twitter to post links to articles on your blog or concise snippets of information about your company or product. read more

Everyone talks about social media. But how can you turn those likes and follows into sales? Here are five ways you can use Facebook, Twitter, Instagram, and Pinterest to quickly direct users from your social media page to the checkout line.

Be Smart About Your Audience
Before you can start converting followers and fans into paying customers, you need to know who your audience is, what they like, and where they’re coming from. You’re probably tired of hearing this by now, but we can’t overstate its importance. Your strategy will depend on if your users are arriving to your site primarily via a Google search for a specific term or liking your page because you mentioned their favorite hiking spot or sport. read more

Facebook has the potential to be a powerful tool to help your businesses extend its reach, but the magic doesn’t happen all by itself. In fact, it takes a lot more than setting up a profile page, connecting with friends and existing customers, and consistently posting content to gain substantial exposure, much less quantify an increase in revenues.

Yes, your customers are on Facebook (along with about a billion other people around the world). And sure, they largely embrace the channel not only as a way to socialize and network with friends, but also as a place to interact with brands, discover promotions, and be influenced in their purchasing decisions. However, there is an immense amount of competition for attention on the news feed. read more

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