As an ecommerce or online business owner, you understand the value of content marketing. However, understanding its worth and following through with consistent action are two different things. Unless you have a detailed and tangible plan for creating and distributing content, you won’t succeed in this area of business.
Why a content plan matters
In any aspect of business, it’s critical to have a plan. Without one, you wind up getting easily sidetracked by changing trends and developments. For content marketing in particular, it’s important to have a detailed plan to keep you grounded and honest.