Whether you realize it or not, your brand has a tone of voice. You may have a hard time identifying it, but you can bet your customers are aware of it. The good news is that you can control and shape this tone – but you better act sooner rather than later.
The Value of Your Voice
The term “tone of voice” typically conjures up thoughts about spoken words and how we speak in certain situations. However, in the case of marketing and branding, it refers to written words – or the words a brand uses on websites, emails, advertisements, social media, and packaging.