Social marketing vector

As a local business in the current age, it’s easy to feel like you’re at a disadvantage in online marketing. National or even international businesses with decades of history and million-dollar budgets can easily funnel money into a digital marketing campaign, dominating the search engine results pages (SERPs) of Google and other platforms, and sharply increasing visibility on social media.

However, local businesses actually have a few advantages against their national-scale counterparts. Local businesses can focus their efforts on key geographic areas, both in search engine optimization (SEO) and social media marketing, to boost relevance and remain competitive. As Dial My Calls explains, “by narrowing the target you are actually broadening your chances of becoming visible to consumers who will actually use your services or buy your products.” read more

Facebook for Business page vector

As the top social network, Facebook remains the primary target of advertising and marketing efforts for many small businesses. The platform’s basic setup is especially ideal for service-based businesses, since members often look for referrals from their friends through the site. For firms trying to attract new customers, that makes Facebook an essential online marketing channel.

In recent years, small businesses have struggled to leverage Facebook to reach customers. This is especially true for paid advertising on the site, since still photos superimposed with text tend to oversaturate the market. With Facebook’s video ad feature, small business professionals can provide interesting content that engages customers and gets results. Here are a few tips to help your business use Facebook video ads to your advantage. read more

Website design vector

2017 is in full swing – is it time to redesign your website? We’re not saying you should go for a total rebranding, but it may be wise to refresh your page and get it on trend for the new year. You’ll attract fresh readers and catch old readers’ attention by breaking from the norm. Updating your site design is also a great way to boost business during the first quarter of the year, which typically sees a drop in sales.

If you’re ready to bring a fresh look to your page, consider adopting some of these top 2017 trends. Not only will they give your site a visual boost, they’ll set you ahead of the competition in terms of content and strategy. read more

Lightbulb vector

There are many people who believe that creativity and productivity do not mix. After all, we think of creative people as free-spirited and productivity as something dull, consistent, and stodgy. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done, you can enjoy a high rate of productivity with creative end results that work. The strategies that we swear by:

Get organized

It may feel counterintuitive to carefully plan your creative output. However, strong organization early on makes for better developed ideas. read more

Monetize blog vector

If you’re smart about it, a blog can be more than just a marketing tool. A strategically designed blog can be a monetizable asset that pushes your business forward. Sounds good, right? Well, it requires a concerted effort on all fronts.

First off, you have to start with a specific idea. As entrepreneur Neil Patel says, “When it comes to creating a money-making blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.”

In order to have any possibility of monetizing a blog, you have to focus on designing and developing a blog that’s quick, engaging, and specifically targets your desired audience. Nail these aspects and there’s no limit to your potential. read more

Vector of content concept

Content writing has proven to be one of the most lucrative forms of digital marketing out there. It’s great for generating leads, building relationships with customers, spreading brand awareness, and providing value for consumers. But having a blog just for the sake of having one isn’t good enough. Successful blogs are compelling, interesting, and exciting to read.

Not all business blogs fit that description, though. Some blogs are not only poorly written, but the topics just aren’t that interesting. Before you know it, your readers can lose interest. They may have initially subscribed to your blog, but they’ll stop tuning in after a while and let your content fall by the wayside. read more

Analytics vector

Competition for social media customers is more intense than ever, with brands across the globe using sites like Facebook, Twitter, and Instagram to promote their products and services. As inventive as marketers have become in the ways they stand out in busy newsfeeds, data analytics have become the great equalizer. With the right tools in place, businesses can monitor their efforts and adjust their campaigns accordingly.

As those tools have become more sophisticated, however, some brands have the advantage of speed. Instead of waiting for aggregate data, businesses now can monitor visitor engagement in real time. Knowing what visitors do as soon as they do it gives businesses the ability to know right away if a new campaign is ineffective, avoiding months of wasted time. read more

Blog writing concept

Do you ever wonder how certain writers and marketers are able to consistently produce content that gets shared and clicked? Well, it has very little to do with their writing abilities and everything to do with the presentation of their content. Specifically, it has a lot to do with their headlines.

How to Write Headlines That Get Shared
You spend an hour brainstorming a topic. Then you send the topic over to your writer and it takes her a couple of hours to gather sources and turn it into a rough draft. She sends it back over, you review it, pass it along to the copyeditor, and you’re just about ready to publish. Oh yeah, we need a headline, you realize. So, you take all of 30 seconds and paste a headline into the article. read more

Social media selling icons

Whether you’re an established operation or a brand-new startup, social media can supply a wealth of knowledge, resources, and profits for your business. One of the most worthwhile ways companies can use these networks to improve their performance today is to sell products.

Capitalizing on your various social profiles when you’re looking to move product is one of the best ways to make a sale. Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few. read more

Business icons

Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The concepts behind social platforms have begun slowly seeping into the business environment, powering the collaboration tools many businesses now use.

But collaboration software isn’t the only way social networking has changed the business environment. Through monitoring the way people interact on social media, businesses can actually learn how people enjoy interacting today. Here are several ways social media has transformed the way businesses operate. read more

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