Social media can significantly boost the numbers of a business event. But, if you’re confused as to how to pull that off, you’re not alone. Here’s what you need to know to make social media work for you.
Use Events to Become a Thought Leader
Events are a natural marketing channel. Even though you might think that events are primarily about “getting the word out,” you can also use them as a way to sell not just your brand but your products and services as well.
Use your office, or a rented space, to host a variety of different types of events like speaker series, workshops, panels and discussions, networking events, and conferences.