Store on top of smartphone vector

With the growth of technology, and more so the use of the smartphone, the world has become a global village. Currently, Facebook, Twitter, and LinkedIn have over a billion users with majority logging in through mobile devices. There is no doubt that if you are marketing your small business you would do great with mobile advertising.

To give you an insight into the future of mobile marketing, an eMarketer’s study of 2015 showed that the budget being allocated to mobile ads by today’s businesses is on the rise. Based on the report, 49% of the budget allocated for digital marketing by US businesses in 2015 was used on mobile ads. This is a 50% increase from 2014 figures. The report goes further to estimate that by 2019, the numbers will increase to 79%.

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Mobile user experience vector

Successful online marketers are always on their toes. They constantly adapt to new trends and technology to have an edge over their competition.

Do you think you have what it takes to join their ranks? Then you should always think and act fast.

For example, remember when Google announced that more searches now occur on mobile devices than on computers? That was 2 years ago. And yet, a lot of website owners and bloggers still don’t have a mobile marketing strategy in place.

By now, it’s clear that mobile is the future of digital marketing. With technologies like VR and live video streaming, users are growing more concerned over mobile experience. In fact, 57% of them will refuse to recommend a business if it has a subpar mobile site.

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Bag of money vector

A well-defined marketing budget helps you measure and manage what you invest in acquiring new customers and reconnecting with existing ones. It can also help you identify opportunities to optimize the tactics that result in the most bang for your marketing buck.

Here’s a deeper look at the importance of a marketing budget and how to structure one that helps improve your business.

It forces you to be more strategic. Much like a budget for your personal finances, a marketing budget forces you to think carefully about where you spend — and where you can save. This can be especially important for small business owners when the temptation to execute a last-minute social media campaign to drive lagging sales strikes. Or, when that aggressive salesperson from the local reviews based website or newspaper uses high-pressure sales tactics that are difficult to decline.

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Email marketing vector

Today, personalization in content is everything. In a world where customers are becoming more differentiated, and individuality is a major selling point, a tailor-made digital material is essential.

Upwards of 60% of online consumers think it’s important to know how and why websites select personalized content for them, and personalized emails earn transaction rates six times higher than non-personalized emails.

Furthermore, email is already a personal form of media. You’re sending it directly to someone, so personalization is a must.

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The Marketer's Guide to HTTP Codes & Redirects [INFOGRAPHIC] Header

HyperText Transfer Protocol, or HTTP codes and redirects are absolutely important for marketers. If used in an effective and efficient manner, they add value to your marketing and SEO efforts. In essence, HTTP codes and redirects are messages from a web server that is added to a web page. They are not part of a web page, but they are important server messages, according to Lifewire.

What are HTTP Codes and Redirects Really?

HTTP codes and redirects indicate how your request to access a web page went, and they occur every time you click or type in a website link. Once the server receives your request to access a web page, it processes the request, and allows you access it an HTTP header for that page. This simply happens behind the scenes.

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Eight keys on blue background

If you invest in setting up a booth at an event, you want turn as many visitors as possible into leads. You need their data, but you don’t want to bore visitors to sleep with an endless survey. Right? Behold: There’s an alternative! Imagine setting up an interactive contest. One that doesn’t feel like a survey at all.  Yet it collects all your data and gets amazingly high completion rates (80% and more!).

If that’s what you want, this checklist will prove extremely useful. You’re going to learn how you can easily collect data and double your amount of leads, all in just seven steps.

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social media events

Social media can significantly boost the numbers of a business event. But, if you’re confused as to how to pull that off, you’re not alone. Here’s what you need to know to make social media work for you.

Use Events to Become a Thought Leader
Events are a natural marketing channel. Even though you might think that events are primarily about “getting the word out,” you can also use them as a way to sell not just your brand but your products and services as well.

Use your office, or a rented space, to host a variety of different types of events like speaker series, workshops, panels and discussions, networking events, and conferences.

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Today’s article is a guest post from social media marketer Angela Moran.

About 25 percent of the population is in the Millennial generation. That’s 80 million people in the U.S. alone. This generation is often misunderstood when it comes to buying habits, which was a hot topic at this year’s Advertising Week. Millennials actually care about brand authenticity, transparency and openness. In order for companies to be relevant to a generation larger than the Baby Boomer, you must tap into their lifestyles, cultures and day-to-day activities. When drawing up your marketing plan, turn to social media to reach this generation. It’s the way the majority of millennials connect with brands.

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Today’s article is a guest post from Marketing Specialist Asher Elran.

Many businesses are finding that social media is an invaluable part of their online marketing program. But social media can be a two-edged sword. Used correctly, it can allow you to interact and engage customers and potential clients. Used incorrectly, it can wreck your reputation in ways that may be hard to fix. Here are 20 things to watch out for:

1. Be Careful What You Say – You Can’t Take It Back
The rapid spread of information via social sharing is one of its biggest draws, but it is also one of your most vulnerable areas. Once the ripples start spreading, it is virtually impossible to find every instance, so any momentary lapses of reason may well become a permanent stain on your reputation. Always think twice before making a post.

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