Video Player

Last week I reviewed the strengths of three different video hosts, Wistia, YouTube and Vimeo Pro, for lead generation. This week, I’ll pit them against each other and discuss some of their common features and tools.

By the end of this article, you should be able to assess your goals and decide which video marketing host is right for your small business.

Let’s get started…

Analytics

Powerful analytic tools are imperative in ensuring your videos are achieving your goals. Unfortunately, this is where Vimeo Pro falls flat. Their analytics are too simplistic to be particularly useful. While YouTube and Wistia are relatively close contenders in this arena, in my opinion, Wistia comes out on top. read more

Video Player Icon

Choosing a video hosting platform is one of the most important, and often neglected, facets of creating an effective video marketing strategy. Depending on your video marketing goals, evaluating each platform’s strengths can help you decide which is best for hosting. Remember context (not content) is king in video. A great message delivered to the wrong person, at the wrong time, is unlikely to help you achieve your goal.

In this article, I will discuss how three different video hosts – Wistia, YouTube, and Vimeo Pro – stack up against each other for one of the most important business goals: Lead Generation. read more

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