Last week I reviewed the strengths of three different video hosts, Wistia, YouTube and Vimeo Pro, for lead generation. This week, I’ll pit them against each other and discuss some of their common features and tools.
By the end of this article, you should be able to assess your goals and decide which video marketing host is right for your small business.
Let’s get started…
Powerful analytic tools are imperative in ensuring your videos are achieving your goals. Unfortunately, this is where Vimeo Pro falls flat. Their analytics are too simplistic to be particularly useful. While YouTube and Wistia are relatively close contenders in this arena, in my opinion, Wistia comes out on top.