wedding hashtag cover

When we talk about social media, a discussion around hashtags is never too far behind. We’ve talked about hashtag etiquette, the best ways to share your hashtag, and great hashtag campaigns on social.

But today, we thought we would get back to the basics and talk about what makes a great hashtag. And while there are plenty of brands and companies to choose from to gather great advice for small businesses about hashtags, we thought we would shake it up a bit and look to an industry that has a lot of social media hashtag experience: the wedding industry.

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Facebook Sports Satdium Screenshot

As we approach Super Bowl Sunday (February 7th), most marketers are preparing for the inspiring commercials that will require blog posts to be written the next day and tweets to be sent right away – hoping for their real-time marketing glory moment.

Many social media platforms are well-prepared for the day already. Twitter, as always, is the main player with their chronological timeline, recent Moments introduction, and Periscope integration. Snapchat scored a deal with the NFL back in September to share original content on the field and in the locker room for their subscribers in Explorer. And even Instagram has tried to compete by highlighting some of their most engaging videos in their new Video Collections feature.

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Small Business Toolkit

When looking to improve business operations in 2016, the vast amount of small business tools available to you can be overwhelming.

That’s why we took it upon ourselves to create your Small Business Toolkit for 2016 which will advise you to the tools perfect for everything from accounting and human resources to email and social media marketing.

Let’s dive in!

File Sharing and Storage
Google Drive
This cloud-based file storage system is a great way to share work across teams. You’re not limited to just Google Docs either; you have the ability to share presentations, spreadsheets, and more. The best part is that multiple people can work on the same file at once.

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Constant Contact 2016 Social Media Image Guide Cover Image

There’s no doubt that we are big believers in visual content. We have shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan.

But to ensure that your designs are REALLY ready for posting, we have found this infographic from Constant Contact breaking down each social media platform’s standards on image uploads.

Save the graphic below to ensure every one of your social posts are pixel perfect!

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.

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9 Types of Twitter Ads

On Tuesday, January 5th, Twitter announced a new ad format in their advertising suite called Conversational Ads. In short, these new ads will make it easier for consumers to engage with your brand and spread your campaign message.

This is an exciting addition to Twitter Advertising, but if you are new to the social media advertising world, you may not know all of your Twitter ad options.

Things to Know:

  • Over the last year Twitter has struggled with a slowing user growth rate.
  • So they have doubled down on their Twitter advertising efforts, and it has paid off. Twitter ads are more than twice as likely as organic tweets to convert users, and paid ads generate leads at one-third the cost of other marketing channels.
  • There are three high-level ways to price and promote your tweets.

Promoted Tweets: Similar to a Boosted Post on Facebook, where you add a few dollars behind a favorite piece of content to get more eyes on your tweet.
Promoted Accounts: Includes a short description about why someone should follow your account and provides an easy button to “Follow” you within the tweet.
Promoted Trends: Sends your hashtag to the top of the trending hashtag list in certain locations. This is probably one of the most expensive options and will only be provided as an option if it fits within the monthly budget you shared with Twitter.

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Twitter Conversions Infographic cover Image

Only 34% of marketers use Twitter to successfully generate leads.”

Hubspot

You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on Twitter – but what about optimizing valuable engagement and turning it into meaningful leads?

The following statistics about Twitter’s millions of users, gathered by Hubspot and visualized by Market Domination Media, will help small businesses take advantage of existing Twitter features to maximize lead generation.

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deck the walls cover image

One of my favorite parts about the holidays is the spirit of giving and sharing. This is especially true when it comes to how brands decide to creatively share the holiday spirit on their social media platforms.

While we have told you the 10 social media marketing materials to prepare for your own social media presence, we thought we would share some of our favorite displays of holiday cheer we have seen in 2015 across eight platforms and eight brands.

Facebook: Sears
Sears has used their Facebook page to promote their latest campaign, #BringTheSleigh. Not only did they utilize their cover photo to share the promotion, but they incorporated it in their profile photo WITH the hashtag. This is a great way to keep your audience in the know as soon as they reach your Page.

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facebook learnings

If you are unfamiliar with the phrase “eating your own dog food,” Investopedia defines the phrase as…

A colloquialism that describes a company using its own products or services for its internal operations.”

The benefits of dogfooding are easy to identify:

  • When you challenge yourself and your employees to use your products, you can learn valuable lessons about the needs and experiences of your users
  • Your team can quickly find bugs and idiosyncrasies in your product to remedy the issues quickly
  • It demonstrates to your customers that you believe in your own products and their functionality

While the origin of the phrase ‘eating your own dog food’ is said to have been linked to Microsoft in the 1980s, many technology companies have adapted this corporate culture to further push their innovations.

There is no better example of this than from the founder of Facebook, Mark Zuckerberg.

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Official Small Business Saturday Cover Image

This Saturday is a big day for small business – it is Small Business Saturday! And while most of you are aware of the special day, you may not be familiar with why this day is SO important.

After American Express founded Small Business Saturday in 2010, you are likely to know that by shopping small you are supporting your neighbors and community; but did you know that you will also benefit from participating in Small Business Saturday?

Keep reading to find out five ways YOU can win when you Shop Small on Small Business Saturday.

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Blog_Snapchat_CoverPhoto

Last week, we gave you 3 stats to help drive your 2016 social media marketing strategy and polled readers about which social media platform they felt LEAST comfortable using heading into the new year.

In just one week, we had hundreds of marketers respond that Snapchat was their least comfortable platform for marketing.

Now it’s true that we haven’t written a LOT about the social media platform ourselves, but the last time we discussed Snapchat, we said that their new feature Discover was worth exploring as a business. Many of the publishers who have joined the partnership already have given positive feedback saying it has allowed them to reach a new audience they would have never found without Snapchat.

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