Last week, we gave you 3 stats to help drive your 2016 social media marketing strategy and polled readers about which social media platform they felt LEAST comfortable using heading into the new year.

In just one week, we had hundreds of marketers respond that Snapchat was their least comfortable platform for marketing.

Now it’s true that we haven’t written a LOT about the social media platform ourselves, but the last time we discussed Snapchat, we said that their new feature Discover was worth exploring as a business. Many of the publishers who have joined the partnership already have given positive feedback saying it has allowed them to reach a new audience they would have never found without Snapchat. read more

Last week, Instagram announced 41 marketing-tech partners to help grow their advertising business.

In a blog post, Instagram writes,

Instagram Partners help solve a wide variety of business challenges—whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays…Instagram gives brands a powerful platform to drive consumer awareness and action, and to reach new, qualified audiences.”

In other words, after surpassing 400 million users, opening its API to the public, and providing clickable ads, Instagram advertising is the place to be! read more

1, 2, 3 hands

As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year.

Social Media Examiner put together an easy-to-read Social Media Marketing Industry Report for 2015 that had a few interesting insights which may help in determining your 2016 strategy:

1. Currently, about 64% of marketers are using social media for six hours or more weekly. Tweet this stat

By spending as little as six hours per week on social, more than 66% of those marketers are seeing lead generation benefits with social media. Though, to reach these goals marketers often rely on the help of social media management tools. 87% of marketers reported they don’t know which social media management tools are best to use. If you feel you fall in this group, check out these social media tools to add to your toolkit! read more

Social Holiday Cover Photo

As of today, there are only 23 days until Thanksgiving, 32 days until Hannukah, and 51 days until Christmas – which means there’s not much time left before it’s officially the holiday season. Since the holidays have a reputation of being one of the busiest times of the year, we thought it would be a good time to list some of the possible ways that you could start preparing!

Ergo, Pagemodo presents ten social media marketing materials to prepare now for the holidays:

1. Profile Pictures
With a touch of Photoshop, you can quickly get your logo to the top of the nice list. Try to think of iconic holiday items like snowflakes, Santa hats, or stars that you could easily combine with your logo. Even exchanging your brand colors for holiday colors (red, green, blue) could do the trick. Just be sure to stick to your branding design rules! read more

Post Designer Halloween Cover Photo

There are just a few days left until Halloween and it’s time for creative costumes, unique pumpkin carving, and inventive social media content!

We’ve already given you a list of spooky social content to share with your followers and fans, but knowing just how effective adding a picture to a post can be, we decided to add a few ideas to the list!

Not to mention, by using the new themes and Halloween images added to Post Designer today you could complete these three tricks in a pinch.

So get ghouling! read more

Pope on Snapchat

Across the world, Pope Francis has known to be a very progressive Pope – he even has his own Twitter account (@Pontifex). Therefore, when he announced his visit to the U.S. this year, the internet was ready.

Since our offices reside in the Washington, D.C. area (the first stop of Pope Francis’ three-city tour), we thought we would collect our top five favorite social moments captured during his visit to the nation’s capital.

Enjoy!

1. Twitter Created Special Emojis
While on Twitter this week, you have the opportunity to share emojis created JUST for the Pope’s visit. All you have to do is include any of the four hashtags associated with his visit, and Twitter will automatically add the emoji to the end of the hashtag. Click on the hashtags to see the excitement! read more

Instagram Fall

Tomorrow, September 23rd, marks the first day of fall, and you know what that means – another season to get inspired on Instagram!

We’ve talked about how if you want to have InstaSummer success, social media marketers need to work a little harder to capture engagement since users are out and about enjoying the beautiful weather. Well, when it comes to autumn the circumstances are a bit different. People are trying to do some activities to enjoy the last bits of the bearable weather, but they are also looking for ways to stay crafty and in shape indoors. read more

Two days ago, Mark Zuckerberg hosted a long-awaited Q&A session that had the social network founder front and center answering the community’s questions. The event was promoted on Zuckerberg’s own Facebook Page (using the new LIVE feature for public figure Pages), its own Event Page, and through a form that anyone could use to submit their questions for Zuckerberg to answer.

Many important questions were answered in the hour townhall including topics such as augmented reality, artificial intelligence, and ways to better connect people across the world. However, none of these topics made waves like the announcement of the ‘Dislike’ button. read more

Social Business Strategies Cover Image

Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have. read more

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