Amazon and Twitter are at it again.
Back in May, we told you about how the dynamic duo came together to allow you to add items to your Amazon cart with a hashtag in your tweet (#AmazonCart).
Here’s how it works: if you are browsing your Twitter feed, and see a product you like, you can reply back to a product tweet with a comment and the hashtag: #AmazonWishList. By doing so, Amazon will automatically drop that product into your Amazon account’s wish list for a future checkout. At which time, @MyAmazon will respond back to you letting you know the status of your request. This could be if it was added to your wish list successfully, if the product was out of stock, or instructions on finishing the check out later.
— MyAmazon (@MyAmazon) September 24, 2014
Of course, this comes with a few caveats. First, you have to be sure your Twitter account is public. If your Twitter account is set to private, only your followers can see your tweets. Therefore, @MyAmazon and #AmazonWishList will not be able to see your replies to add your desired product to your wish list. Also, you need to connect your Amazon account and your Twitter account for the connection to function later. To establish this connection all it takes is visiting http://amazon.com/social and clicking connect under the Twitter settings. Finally, the link you respond to MUST BE an Amazon product link. If you try to reply to any retailer’s link with #AmazonWishList it will not work in the same way (unless they are sharing an Amazon link).
For avid Twitter users, this feature can be very helpful when putting together their holiday shopping list. It could be especially helpful to those who have an Amazon Prime account and do most of their shopping on Amazon already!
For more information on just how this feature should work, check out Amazon’s frequently asked questions on their Cart and Wish List options.
What will be interesting to see is how much success Amazon will have with these new Twitter features. Most likely, if there turns out to be high demand and use, Twitter could pursue the integration with other e-commerce companies. Imagine if this cart and wish list hashtag was applied to Etsy. Many small businesses would suddenly have infinite possibilities of social advertising in the form of an organic tweet! Not to mention, with Twitter already in testing for a buy button in their advertising, there seems to be many opportunities to look forward to with Twitter monetization.
There have even been rumors about a payments and shipments option becoming available in Twitter when it was discovered in Android app settings earlier this year!
Do you see your company benefiting from the monetization of Twitter? Share your thoughts in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Google+.