Sometimes I find myself sending messages that look a lot like the one below:
TBH, IDK if my hashtag will end up trending or if anyone will even like it.
It will only be viral if people can relate to it IRL.
And depending on my audience, I will get a response back that will sympathize with my statement’s sentiment, or I will get back the most confused face I have ever seen.
It is when I am faced with the latter that I realize there are a lot of terms and acronyms that may seem like second-nature for me and other social media managers, but are not so familiar to those who are not in the industry all day, every day.
I have found knowing these slang terms can prove to be helpful for my social media strategy; because it allows me to capitalize on the popularity of a common hashtag or term when I combine it with a promotion or post. I can relate to my audience and create some organic virality. They also save space when I only have 140 characters to work with!
So if you were one of the people confused by my example message above, take a look at the list below to learn some social jargon that could help you out down the road…
IRL – In Real Life
This term is often related to Instagram or Pinterest. While posts on these platforms often seem glamorous or easy with the help of filters, IRL will dispute that these posts portray what things actually are like in real life. We recently found this article from Design Taxi giving you a good idea of what we mean.
And when we used the term ‘IRL’ in our post on Facebook to appeal to our social savvy audience, we saw over 14.5K people reached and over 600 clicks!
#TBT – Throwback Thursday
Throwback Thursday is an Instagram, Twitter, and Facebook phenomenon that often refers to sharing a photo that recalls something from the past. For example, over Halloween, there were many photos of people posting pictures from costumes they used in prior years.
Since this is a popular hashtag, we decided to create an original cartoon poking fun at the term. We saw it helped us boost engagement with our audience who is very familiar with the trend! We have also seen other brands take the #TBT opportunity to show old logos or an evolution of their company to spark engagement.
#MCM – Man Crush Monday
#WCW – Woman Crush Wednesday
These hashtags originated on Instagram where photos were shared of fanatical male and female crushes. Many people would post photos of people like Justin Timberlake or Jennifer Lawrence to show who their celebrity crushes were, and as of late, give a shout out to their current SO (significant other).
While we haven’t used this popular hashtag to our brand’s advantage yet, we could see the benefit to some companies sending out a message on Monday or Wednesday. For example, if you were a hair salon, you could give a #WCW shout out to a celebrity who has a fabulous hair cut or color you can replicate at your salon!
Here are some other terms that can prove useful in daily social media conversation:
TBH – To Be Honest
SMH – Shaking My Head
IDK – I Don’t Know
FTW – For The Win
HBD – Happy BirthDay
BRB – Be Right Back
TTYL – Talk To You Later
TLDR – Too Long Didn’t Read
Hashtag – Indicated by the # symbol, it is a way to be involved in a conversation or help in searching a topic or term which originated on the Twitter social platform.
Trending – a Hashtag that has become popular across a certain region or country that will be highlighted often on the left or right side of a person’s feed.
Feed – The news feed or feed of information that is given to a person in real-time to display news and updates from other users that the person follows on a variety of social media platforms.
Viral – a topic or post that has organically been shared across a wide network of users (that often is picked up for stories on news stations, as well).
Handle – Contrary to a door handle, a handle will refer to a person’s username on Twitter.
For more explanation on social media terms and trends, subscribe to Pagemodo’s blog!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Google+.