Seasonality is a factor that we all must take into account when analyzing results. This can be especially true when calculating social media ROI (return on investment).
While most of us would like to believe that everyone is always connected, the summer is a tough time to reach our audiences because, more often than not, we are pushing them to experience more things while the weather is nice.
The key to keeping up the engagement throughout the year is to cater to the season. So this summer, we found a few examples of Instagram accounts that demonstrate how to be cool when the weather is hot!