According to a recent report done by Gigaom Research, digital marketers say email is the most effective tactic across the sales funnel. The study even revealed which digital tactics marketers are using most often. If you examine the chart below you will see that email marketing is used by 86% of the respondents regularly, and social media marketing is used by 72%.
As sophisticated marketers, we know that we can’t depend on a single medium to reach our marketing goals. With this research, we suggest combining email and social to efficiently execute your campaigns.