Social media selling icons

Whether you’re an established operation or a brand-new startup, social media can supply a wealth of knowledge, resources, and profits for your business. One of the most worthwhile ways companies can use these networks to improve their performance today is to sell products.

Capitalizing on your various social profiles when you’re looking to move product is one of the best ways to make a sale. Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

read more

Infographic vector

We’ve talked a lot about the importance of visual engagement for small business marketing. From beautiful photography to engaging color palettes, a business’s visual imagery plays into its marketing success. In fact, “visual content is more than 40x more likely to get shared on social media than other types of content.” For small businesses, integrating visual content into their business and marketing strategies is essential to stay competitive and relevant in the marketplace.

Today, we’re going to hone in on one type of visual tool: infographics. Infographics have risen in popularity over the past few years for a number of reasons. They provide an immense amount of information in an easy to understand and easy to retain way. Here are three reasons why you should jump on the infographic bandwagon if you’re interested in growing followers and brand awareness:

read more

Facebook Marketing in 2016

Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.

read more

Mobile Marketing icons

Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting. These devices have become an integral piece of people’s lives. In fact, according to a Facebook study,

73% of people always have their mobile device with them.”

This is a clear indication that mobile usage is booming and shows no indication of slowing down.

For small businesses, integrating mobile marketing into their business strategy is necessary. Without mobile assimilation, businesses of any size are more likely to fail because they’re missing the majority of their target markets. This doesn’t mean you have to turn your marketing plan upside down or find additional resources (i.e. money) to support these tactics.

read more

Social media icons

The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and delighted or completely horrified you. We’re going to dig into the former and reveal how fewer, quality interactions on social media can reap great rewards from a broader audience.

A recent example of small social interactions done with great intent is from Google. An older British woman submitted a Google query in the politest of ways. Her grandson came upon her search and posted a picture of it on Twitter tweet because of its sweet nature:

read more

Business icons

Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The concepts behind social platforms have begun slowly seeping into the business environment, powering the collaboration tools many businesses now use.

But collaboration software isn’t the only way social networking has changed the business environment. Through monitoring the way people interact on social media, businesses can actually learn how people enjoy interacting today. Here are several ways social media has transformed the way businesses operate.

read more

Content is king vector

As Bill Gates famously said in 1996, “Content is King” and the sentiment still rings true today twenty years later. His quote continues to resonate because business is no longer about advertising strategy; it’s about how informative a business is to its audience. Content influences a business’s authority and reputation in the marketplace. It takes strategy, research, and time to compile valuable content for your audiences.

When you craft a great piece, such as a blog post, get the most mileage out of your original thoughts by repurposing it in multiple ways. It is a seamless way to break your information into bite-sized pieces that can cover a broad range of outlets. Since SEO is a real metric that determines how credible your business is in its industry, casting a wider net for your content increases rankings and perceived expertise.

read more

Marketing icon vector

For small businesses, keeping operations afloat is the primary concern, and marketing is something that is done ad hoc or not at all. However, for businesses to thrive in the competitive marketplace, marketing of some sort is needed. With limited time and resources, traditional marketing plans don’t tend to make the list when it comes to small and micro business. They don’t make sense and end up depleting your energy and time. There are many ways to utilize your existing resources to generate free marketing and build your business’s awareness within its target audience.

read more

New instagram logo

Instagram has done it again! Earlier this year they launched an algorithm that placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as legitimate and in-demand advertising business platform. Regardless if you’re a micro business or a business Goliath, the need and opportunity within Instagram is significant:

“According to Instagram, about half of users now follow a business on the platform and even more—around 60 percent—say they’ve learned about products on Instagram.”

read more

Rebranding banner

For small businesses, developing a brand means working from scratch to piece together a cohesive and inspiring representation of their business. Once a business is up and running, it can be daunting to think of rebranding. You put a ton of time, effort, and resources into perfecting your brand, its imagery, and tone of voice. Yet, given how quickly audiences and industries are evolving, in order to stay relevant, businesses of all sizes must continually innovate and rebrand.

There is good news, though! Rebrands do not equal starting from scratch and forgetting everything you designed for your initial brand. A rebrand does not mean your business is failing, but rather indicates that your business is aware of its competition, market, and audience preferences and wants to stay up with the times. It can also incorporate slight changes, instead of total overall, such as realigning your brand promises.

read more

STYLE SWITCHER

Layout Style

Header Style

Accent Color