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In an increasingly pay-to-play social media market, joining a competitive advertising environment such as Facebook’s can be quite daunting. This is especially true for small businesses or agencies that don’t have a large wallet to draw from.

We are here to reassure you that when joining the social media advertising world, you have as much control as you wish in your budget for ad campaigns. But, it is important to be educated about all of your options to make the best decisions for your business and your budget.

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Twitter Search Screenshot

Today, Twitter has rolled out a new search function to all logged-in users, which they have been testing since April. In this new search, users will find easier ways to filter content results.

For reference, here is what the search function looked like originally.

Source: The Next Web

While the original layout had informative results, you only had two tabs for ‘Top’ tweets (tweets with stellar engagement) or ‘All’ tweets (tweets in chronological order) with all of your filters clustered over to the left side. This made finding relevant tweets more cumbersome to a busy social media marketer.

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Facebook People Likes

Have you seen this message when logging into your Facebook Business Page?

This is due to Facebook deleting fraudulent and inactive accounts in an effort to provide more value to their business users. And while we appreciate Facebook’s effort, it turns out business accounts lost an average of 4-5% of their fans in one day!

Let’s face it – increasing your organic reach is a tough thing to do these days, and having more fans means you are likely to reach a larger audience with your message. So how can you get back the fans you lost in this update?

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It’s no secret that visual content is key to engagement on social media, no matter what platform you’re posting on. According to a study we did last year analyzing nearly 5,000 user profiles, sharing photos is the best way to get retweets on Twitter and likes on Facebook—and to combat organic reach decline. But what if you don’t have a huge library of photos to choose from?

Not a problem. Visuals on social media can come in lots of forms other than photos—infographics, quotes, post designs—and still be just as successful. What matters is that you provide some kind of eye candy to go along with your message. If you don’t have a graphic designer on staff to lend a hand, don’t worry; we’ve put together 10 simple tips for making eye-catching visual posts that anyone can handle.

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In honor of National Small Business Week, today we wanted to feature a real Pagemodo user who is taking advantage of our products to grow and manage their small business. We had a tough time choosing from the pack, but today we got a shout-out from Oakwell Social Media and that sealed the deal for us! Flattery will get you everywhere…

Oakwell Social Media is a UK-based marketing agency founded in 2014, under the direction of Daniel Hutchinson. The company specializes in web design, search engine optimization, and social media management (which is where Pagemodo comes in!) for other businesses.

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Small business social vector

This week we are celebrating National Small Business Week from May 4th to May 8th.

The week is dedicated to recognizing the hard work put forth by millions of small businesses across the United States and their ability to provide new jobs for people each and every day.

To keep up with the action throughout the week, you can follow these hashtags:

Now before you get overwhelmed, the U.S. Small Business Administration (SBA) has provided webinars and events across the nation for you to participate in and attend. Somewhat unfortunately, they didn’t do a great job of communicating the best hashtag to bookmark…

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Update icon

At the risk of sounding like a broken record, your organic reach might soon be affected by updates to Facebook’s News Feed algorithms. If your organic reach took a beating after the recent crackdown on promotional content, or is still recovering from last year’s post-update reachageddon, your ears may have pricked up in April when the blogosphere lit up with mentions of yet another algorithm change on Facebook.

So, what’s the latest news for your Facebook business page? According to Facebook’s product manager Max Eulenstein and user experience researcher Lauren Scissors, there are actually three things that are about to change about the Facebook News Feed algorithm:

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As social media marketers, we have a lot competing for our attention. Whether it’s monitoring trending topics, sharing relevant content, or networking with other marketers, we rely on systems to help us stay organized. The problem with finding a system that works for you, and then never changing your workflow, is that you might be missing out on some really neat features on your favorite social networks.

But let’s be honest – it’s pretty much impossible to know that you don’t know something that you don’t know. That’s why we’ve collected a list of our favorite little-known, hidden, or long-forgotten features on Facebook and Twitter:

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New Badge

Twitter has been one busy little bird this spring. While Twitter updates are not uncommon, it’s worth noting that this month alone, everyone’s favorite microblogging platform has released four significant updates to various feature sets. Do you know what they are?

If not, here’s what’s new, and why you should take note: 

1. Retweet With Comments

We’re starting with this one because, well, it’s the one we’re most excited about. For years, Twitter users have been working around the inexplicable inability to ‘quote’ tweets on the desktop the same way they could from their mobile devices. On mobile, we have had the choice between retweeting directly (sending someone else’s tweet out to your own users) and tweet quoting (adding your own comments to a tweet’s content). From the desktop, however, the only option was to directly retweet, or copy and paste the content into a new tweet to add your spin. Since nobody has time for that, the release of the new Retweet with Comments feature is a welcome change.

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