If you’ve been keeping an eye on the small business trends, you must have noticed that text messaging is the new black. Why is that? According to the study conducted by Shift Communications, 82% of cell phone owners read every single text they receive. Meanwhile, research from SAP shows that only 17% of consumers find SMS from businesses to be intrusive.
Numbers don’t lie. And the above stats basically give you a green light to try texting for your small business.
But how exactly can SMS make your company thrive? In a nutshell, text messaging can help you boost sales, add credibility to your business, retain customers and improve communication with your staff.
The guys from Text Magic have broken it down for you in the infographic below. They put together most common use cases of text messaging for business. Let’s go over some of them.
Because 90% of the time a text is read within 3 minutes, it’s a no-brainer that SMS can be used for time-sensitive promotion campaigns. When time is not that important, you can achieve greater results with your email campaign if you support it with texts.
To help build trust with your customers, send them order and delivery confirmations, let them know about flight changes, and send them tracking notifications. With SMS, you can take your customer service to the next level and create an amazing customer experience.
So what are you waiting for? Get the ball rolling and start texting. Review the full infographic and take note of the Quick Tip sections so that you can make SMS even more effective for your business.
About the Author: Anastasia Svyrydenko is a content geek, always on the lookout for new ideas. When she’s not working, you can find her watching another sci-fi series at home or wandering the neighborhood searching for a new hipster cafe.