The saying “first impressions make lasting impressions” still rings true, even for a Facebook page.  You should create a stylish and informative Welcome or Info Tab about your business to give people an idea of who you are and what your business does.

Here are six tips to creating an amazing info tab that will get you results. Let’s use the old “Who-What-When-Where-Why&How” approach to creating an informative tab for your visitors.  Here are the types of information that visitors will be looking for on your tab:

Who: Who are you?

Facebook is about connecting with people; so let them know who you are as a business owner.  Visitors to your page want to know who they might be dealing with.  Giving a quick background of you as the owner or about the history of your business may ease any concerns new visitors might have.  You don’t need to write a novel, here’s some examples:

  • For a real estate agent: Mary Land with ABC Realty, serving the Anytown, USA market for the past 12 years.
  • For a professional photographer:  Joe Lens – I’ve been a professional photographer focusing on family and wedding portraiture for 10 years serving the Low Country in South Carolina.
  • For a restaurant:  As the owner/chef of ABC Restaurant, I’m proud to serve the community of Fallbrook, California for the past twenty years – preparing locally grown food at reasonable prices.

What: What products/services do you provide?

This seems like a no-brainer, but not everyone visiting your page may know what you do.  Make sure to clearly state what products or services you provide. If you’re a hair salon, make sure you also list out other related services you may offer like nails, massage, wedding prep and more.  More importantly, show visitors your products and services.  Add imagery to your tab to showcase your most popular products or services.  Plus, adding photos or other imagery gives your page style.

When: When are you available?

Tell people when you are open for business.  If you’ve got a physical retail location, add your business hours to your page.

Where: Where are you located?

One of the most frequent “mistakes” we see on a Facebook page is not telling people where you’re located or what areas you serve.  If you have a physical location, make sure you pick a Pagemodo theme that includes a map.  Adding that map with text that includes your physical address will make it that much easier for customers to find you.  If you don’t have a physical location, but only serve a specific geographic region, then let people know.  A good example of this is a professional dog walker.  For a dog walker located in Washington, D.C., you should tell users that you only cover the Northwest area of the city.

Why: Why should your visitor do business with you?

Make sure to tell visitors why they should pick you over a competitor.

  • “Best pizza in town”
  • “Satisfaction Guaranteed”
  • “Located conveniently off Interstate 70”

Give visitors a reason to pick your product or services over someone else’s.

How: How should someone contact you?

Don’t forget to give visitors a way to contact you. Whether it’s your phone or email information right on the tab, a link to your website or a contact form.  With Pagemodo, you can easily add a separate tab with a contact form on it.  This lets users contact you directly from Facebook by filling in the form fields.  You’ll be alerted when it’s submitted.

By giving users the “Who-What-When-Where-Why & How” of your business on your Welcome tab, you’ll create one page where you can send users to get an overview of your business and, more importantly, to like your page.

A great example of a Welcome page from one of our Pagemodo users: http://www.facebook.com/karynkellydance/app_106171216118819

About the Author: Irina Kabigting is Pagemodo’s Marketing and Social Media Manager. Get more from Irina on Pagemodo’s Blog and Google+.

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