Not all fans are created equal. Some are more engaged than others, have different levels of experience with your company, and they all have different motivations for joining your Facebook community. However, every ‘like’ is valuable, so it’s up to you to figure out how to engage each type of fan you have, which means you’ll need to produce a variety of content types in order to reach them all.

Webs has identified 5 types of fans below. Meet The Tire Kicker, The Curious Prospect, The Unrelenting Skeptic, The Deal Chaser, and The Proud Advocate.

Are there any types you’ve identified that you don’t see here?

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