In June 2011, Facebook added a five-photo strip to the top of Facebook fan pages. Your page’s most recently added photos appear in the strip in random order. However, with a little ingenuity you can use these photos to help achieve your Facebook marketing efforts.
Create an album.
Start by creating a photo album specifically for the images you’d like to appear in the photo strip. Then switch out the photos on a weekly or monthly basis by removing the five old photos and uploading five new photos.
Then figure out what you want to show off:
- Your products. Consider uploading four images of your product and then one image with the phrase “Homemade Necklaces,” or whatever it is that you sell. See how Coastal uses their 5-photo strip to show off their products.
- Your services. If you’re handy with graphic design, or know someone who is, consider creating images that explain what your company has to offer. See how Make It in Music’s Facebook page showcases their services.
- Fan photos. These could be photos of your fans, your fans using your products, or anything else related to your customers. See how The Motor Bookstore shows their fans’ vehicles and how SBB Supersaver Tickets highlights their customers.
- Your company’s personality, strengths, and beliefs. Show off how fun your employees are (like Well.ca), your strong points (like Likeable Media), and your philosophy (like Bonnie Bo’ness).
- Go seasonal. HollandBulbFarms is currently featuring October-related photos.
Use the light box
Remember, these five photos are click-able and, when clicked, they open into a beautiful “light box,” as Facebook experts call it. This light box shows the full-sized photo, a caption, and comments. As the page’s admin, you can write the caption.
So go ahead: write a caption and—here’s the powerful Facebook marketing part—include in the caption a link to your website (and/or tag people in the photo)!
Tips on sizing
The photo strip’s images are very small: 97 pixels by 68 pixels. Facebook expert Tim Garr of HyperArts recommends uploading photos that are multiples of 97 pixels by 68 pixels: 970 x 680, for example, or 485 x 340 pixels.
Tips on design
Remember, you can’t control the order in which the photos are displayed, so don’t even try! That said, the photos should work as a set, convey something about your brand, and have a simple (not busy) look.