As you probably know by now, American Express will hold the 4th annual Small Business Saturday promotion on Saturday, November 30th. If you’re not familiar, this is a day dedicated to small businesses across the country that encourages people to get out and “Shop Small” the first Saturday after Thanksgiving.

On the event’s website, American Express recommends Pagemodo as a tool for business owners to use in marketing their participation in the Shop Small movement. So we thought today we’d show you 5 ways to use Pagemodo for a successful Small Business Saturday!

(If you’re a little late to the party on the whole Shop Small thing, check out Webs’ recent post with 5 steps to prepare for Small Business Saturday.)

1. Customize your cover photo
Use Pagemodo’s Cover Photo Designer to create a special cover photo for your Facebook page to increase awareness of Shop Small and your business’s participation in it. Let people know they can be part of something special in their community by shopping with your business.

2. Create a special offer
The only thing people love more than getting a good deal is sharing a good deal. Create a Small Business Saturday coupon with a custom tab on your Facebook page and watch the news go viral as your fans share it with friends. This promotion can go both ways: put announcements in your store and on your website directing people to your Facebook page to get the special coupon and you can get some new fans in the process!

3. Host a Shop Small contest
Use Pagemodo’s contests tool to easily create and manage a contest or giveaway during the event. Get creative and come up with a promotion that will help you reach a goal. If your goal is to get more foot traffic in your shop, create a contest where people can submit photos of themselves inside your store for a chance to win an exciting prize (don’t cheap out here – the prize needs to be pretty motivating).

4. Schedule your posts and tweets in advance
You’re going to be one busy business own on Small Business Saturday and the days leading up to it. Make sure you don’t miss your chance to engage your fans and followers because you’re too busy to post updates. You can use Pagemodo Posts to schedule all your tweets, statuses, and photos in advance and know that it’s taken care of when things get hectic.

5. Create custom visual promotion posts
Using the new Post Designer tool, you can create engaging, high-impact visual promotions to post on your Facebook page. Special offers, Shop Small awareness campaigns, whatever you want. These image and text posts are a great way to add visual interest and grow engagement without hiring a designer or buying expensive design software.

So there you have it. We’d love to hear about what you’ve done (and what you plan to do) in preparation for this event. Here’s to a successful Small Business Saturday, everybody!

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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