wedding hashtag cover

When we talk about social media, a discussion around hashtags is never too far behind. We’ve talked about hashtag etiquette, the best ways to share your hashtag, and great hashtag campaigns on social.

But today, we thought we would get back to the basics and talk about what makes a great hashtag. And while there are plenty of brands and companies to choose from to gather great advice for small businesses about hashtags, we thought we would shake it up a bit and look to an industry that has a lot of social media hashtag experience: the wedding industry.

About 55% of all weddings have a hashtag, and if your small business takes a close look, you can learn a few things.

1. Keep it Short
A short hashtag helps others remember the hashtag easier. At a wedding there is a lot going on, and if you also have to remember an extremely long hashtag, many memorable photo memories could be lost. For brands, whether you are hosting an event with a hashtag or starting a hashtag campaign, a short and easy-to-remember hashtag is key.

wedding hashtag 1
image via Pinterest

2. Make it Punny
Another great way to ensure your guests remember your hashtag when they go to share or tweet, is to make it funny! Adding a pun or two always keep the event jovial and exciting for everyone involved. While always true for a wedding, for your brand, keep in mind the type of event or campaign to gauge whether a punny hashtag is appropriate.

wedding hashtag 2
image via Pinterest

3. Be Original
There are many ways to come up with a hashtag, in fact there are wedding hashtag generators out there to help! But to make your wedding (event or campaign) as special as it should be, try to be as original as possible. Think about the name of your event, the goal of your campaign, and the marketing materials you plan to use before coming up with the hashtag. THEN be sure to do your research to make sure it hasn’t already been done before! Adding a year and date can help keep it unique. (Think #Oscars2016).

wedding hashtag 3
image via Pinterest

4. Check Capitalization and Spelling
Nothing can ruin a hashtag more than a misspelling. Double-check your materials and make sure the hashtag is exactly what you want it to be before you promote it. What’s worse is that sometimes the misspellings aren’t your fault – it can happen due to faulty capitalization. Make sure your hashtag can be read clearly no matter if your hashtag is capitalized properly or not. Remember this one?

wedding hashtag 4
image via Pinterest

5. Share it!
What good is a hashtag if no one knows about it? For weddings they include their hashtags on Save the Date’s, invitations, and menus. For small businesses, you can promote it on Twitter, use signage to let everyone know at an event, and even utilize cover photos for every visitor to your social profiles!

wedding hashtag 5
image via Pinterest

Do you feel more comfortable creating hashtags?
Share your favorite hashtag your business has come up with recently in the comments!

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.

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