Social media selling icons

Whether you’re an established operation or a brand-new startup, social media can supply a wealth of knowledge, resources, and profits for your business. One of the most worthwhile ways companies can use these networks to improve their performance today is to sell products.

Capitalizing on your various social profiles when you’re looking to move product is one of the best ways to make a sale. Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

Use the Right Platforms

Certain platforms tend to perform better than others, depending on the product you’re selling. Real estate, for example, has done best on Facebook, while clothing typically moves fastest on such sites as Instagram and Pinterest.

It’s all about reaching the right audiences. Evaluate the followers on each of your social profiles on the basis of age, geographical location, other consumption preferences, and various metrics that will help you develop a strong customer profile.

Then it becomes the easiest matter to market your products where they can do the most good.

Incorporate a Clear Call to Action (CTA)

On social media, visitors aren’t necessarily expecting to see things for sale. So when you present them with an advertisement or commercial, tell them what to do about it.

You might direct people where to go next in order to learn more about your company or obtain more specific details about the product so they can make a more informed purchasing decision.

Only rarely will you present a product on social media with a price tag and move the product immediately. More generally, you’ll need to present it in a way that offers some kind of value to potential customers, then direct them to do something with it.

The kind of CTA you use will depend on the type of business you’re running and the goal you’re trying to achieve. Real estate agents with the goal of building client referrals, for example, may encourage their clients to like and share their company Facebook page. Clothing retailers with the goal of increasing page views might encourage customers to retweet a certain fashion image. Catering to the customer base in your genre is the best way to achieve effective results with a good CTA.

Use a Sense of Urgency

Saying things like “on sale this week only,” and “limited time offer,” can foster a sense of urgency that makes customers purchase quickly before they can talk themselves out of it. Social media is a fairly fast-paced environment, which makes it the perfect place to post these time-sensitive offers.

Consumers often look for instant gratification when they surf their news feeds, and if your offer sports a time limit, consumers get it.

Offer Exclusive Deals

Try promoting certain coupons and discounts on social media that are specific to that page and not just your website. This will do a couple of things.

First, it will make your social followers feel as if they’re getting a really great deal, which can increase their loyalty to your page. Second, it can boost the following on your social page, particularly if you offer a reward when consumers “like,” “share,” “retweet,” etc.

People are always attracted by good deals, so they can do wonders for promoting your business.

Keep Things Current and Relevant

Part of the process of selling on social media is branding, so your profiles must be current and relevant in order for customers to feel like they’re dealing with a reputable business. Visitors are often skeptical, due to the scammers and con artists one encounters on social media, so a great profile is a must.

Include an updated profile image, your company logo, company contact information, and anything else a stranger might find relevant and reassuring. Post new material to the page on a regular basis to show an invested presence, which can promote the items you have for sale and make casual visitors more interested in doing business with you.

About the Author: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

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