Today’s post comes from Deanna, the intrepid manager of Pagemodo’s own social media presence.  Here at Pagemodo, we have noticed many platforms have started to adopt characteristics similar to those of Facebook. Most recently, Google+ added larger images with just the input of the link you’re sharing, and Twitter allowed photos in your feed without clicking on a link. Now on their blog, Twitter has announced the news they have taken their photo sharing capabilities one step further with the introduction of Photo Collages & Tagging. Here is what’s new:

  • Tagging People in a Picture: You can now tag up to 10 people in a photo you choose to share. All you need is the person’s username or Twitter handle – no follows are necessary like any other tweet. The best part? Tagging will not affect your character count. Tag all 10 friends and you will still have 140 characters at your disposal.
  • Create a Photo Collage: You can now share up to 4 photos in a single tweet. After selecting the four photos (or taking them while in Twitter), the four photos will show up like a window pane once you tap “Tweet”.

As of right now, this feature is only available for iPhone, but Twitter has assured us that it will be rolled out to Android and Twitter.com soon. In the meantime, we thought we would give you a step-by-step guide of how to create a Photo Collage of your own through the iPhone app. 1. Choose Your First Photo. Tap the image icon to select from your library or the camera icon to take your own photos in real time. For the sake of simplicity, we will show how to choose from your library. collage_1 2. Tag The Photo. After selecting the image, the box “Who’s In This Photo?” appears. When you click, you just start typing the usernames and choose the correct user from a drop down. Again, you can do this for up to 10 usernames collage_2 3. Choose More Than One Photo. To create the collage, you must go into your library again to select the additional three photos. The order in which you select the photos is the order that they will appear in the collage. They will be assigned numbers, as shown below, and will be shown in a strip of 4 photos while you’re editing your tweet. collage_3 4. Tweet. Hit Tweet and your photos will take on a new life in a window pane photo collage! Any users tagged will have their names listed beside the photo and their profiles can be accessed with just a tap on their name. The photos below were made with our very own Post Designer! collage_4
What’s great is that some brands have already started using this feature for some inspiration: collage_GM_and_MeowMix Both of these tweets from General Electric and Meow Mix are exemplary cases of how to effectively use this new feature for your brand.  Instead of a series of random images that are off-center or unrelated, these brands use the collage to tell a story. This is a great way to strengthen your message and keep to the branding strategy you have established for your social profiles. Needless to say, this is a fun and strategic move for Twitter. It will allow brands to gain more real estate on Twitter’s landscape, and keep users of Twitter from turning to third-party apps, like PicStitch, to create a photo collage. Will you use this new feature? Do you think it will enhance your Twitter strategy? Let us know in the comments!

About the Author: Deanna Zaucha the Retention Marketing Coordinator for Pagemodo, and also manages our social media presence. Can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech.

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