Any savvy social media marketer knows that the kind of promotion that worked in the Mad Men era is pretty much the kiss of death in modern social media marketing. Feature-focused declarations, one-to-many conversations, and self-promotional broadcasting are quick ways to lose all of your followers (or never get any in the first place).

Unsure if you’re making any of these social media faux pas in your own marketing? Use the infographic below from The Core to check yourself (before you wreck yourself).

Note: one of the pieces of advice below is to aim for ongoing engagement with your audience. A great way to do that is to use Pagemodo Posts to schedule all your content in advance to keep a constant supply of engaging material flowing through your feeds.


About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog, Twitter, and Google+.

Leave a Comment


Layout Style

Header Style

Accent Color